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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print and Digital - Marketing’s One-Two Punch,” sheds light on how print effectively bridges the marketing gap that digital lacks. With the ever growing digital technology transformations on the rise, it would appear that print’s value is diminishing each and every year.  As a result of misguided analyses, marketers and brands leaped into the digital chasm, and… at the expense of shifting marketing budgets away from print to fill digital’s coffers, were soon to realize that the ROI from digital alone was in fact a misnomer.

It is not to suggest that digital is a marketing ROI failure, in fact, it is quite the opposite. Digital, when utilized strategically, is a powerhouse marketing tool in that digital has been known to steer brand and product conversations among the many consumers glued to social media. Nowhere is there a tool in the marketing arena that has the ability to instantly impact a vast number of eyeballs, in record time, 24/7, in a manner in which all other advertising and marketing mediums fail to accomplish.

So, from a marketing perspective, why does print even matter?

Hits: 5


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Science Behind Neuromarketing Points to Printed Collateral Value,” discusses the art of Neuromarketing and as a result, points to the increased value of printed collateral. Dr. David Eagleman’s research on the haptic brain is changing the way marketers think.

Marketers and brands are beginning to understand that like big data, and small data, neuromarketing and the science behind it, well, it changes the marketing game.

Mary Ann Hansan, president of the Paper and Packaging Board, whose task in 2014, was to address the reasons behind the brisk decline of paper product sales, offered the following, “What we love about Dr. Eagleman’s work is that he really is starting to put science behind why people feel better, is such a creative enabler and why it helps us learn better.”

Hits: 22


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Expand Your Reach Using Multicultural Social Media Listening,” speaks to an often missed marketing directive, that being, multicultural targeting.

Brand expansion is often associated with the idea that once a particular audience or geo-location has been marketed to, and to the point of maturity, the likelihood of growth sale numbers continuing to rise is albeit a pipe dream for most.

Notably, former President, Barack Obama presented his case for the U.S. to enter into the TPP (Trans Pacific Partnership), a new trade deal for the Pacific Rim nations. Why?

President Obama made the case based on data, that growth for U.S. companies will be unable to just depend on the American consumer's purchasing power, but moreover, U.S. companies must look to sell and market in new areas of the world where U.S. companies’ products and services are a long way off from market saturation maturity. In fact, Mr. Obama’s overarching single data point was quite simple: 94% - 98% of the world’s growth for products and services lie outside of the United States, and the Asian countries offered a huge chunk for that growth potential.

Hits: 27


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Building Brands Through Market Segment Formation,” is the new blueprint to achieve notable niche brand status.

Before we get started, we would like to offer our congratulations to the Golden State Warriors for winning their 2nd NBA Championship Finals in grand fashion. This is a testament for what you can achieve when an organization commits to hard work and dedication.

That said, it’s important to understand that we are in a niche brand society whereby market segments are continuing to splinter into smaller niche groups. On the surface, that proposition would seemingly indicate that marketers and brands will need to increase dollars and resources to gain brand equity among these burgeoning niche groups.

Hits: 25