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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Intelligent Mail® Barcode Benefits Direct Mail Outcomes” sheds light on the USPS’ IMb (Intelligent mail barcode) and how using that tool for direct mail saves time, money, and provides better tracking mechanisms for customers. According to the United States Post Office, “The Intelligent Mail® barcode is a height-modulated barcode designed for use in high speed, automated, mail sortation machines that allow both the Planet Code® and POSTNET barcode information to be combined into a single barcode with expanded tracking capability.”

In case you missed it, starting as far back as January 2014, the U.S. Postal Service started requiring Full-Service Intelligent Mail® barcode (IMb) for automation discounts. Translation? Mailers who fail to adopt the new IMb technology will miss receiving discounted automation rates. In addition to the obvious savings, there are several other reasons why mailers and direct mail marketers should adopt and implement IMb.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Combining Online and Offline Marketing Strategies Raise ROI” examines how combining online and offline marketing strategies lead to greater ROI. In today’s digital marketing environment where personalization is leading marketing strategies, the challenge for marketers is how to convert digital marketing and advertising into revenue. These digital marketing efforts generally need some help for conversions above the comments, likes and shares. That’s where offline marketing comes in to complete and augment the ROI revenue generation process.

In the ongoing rise of technologies transforming consumer communications across the digital spectrum, marketers now have the capability to capture a prospects specific e-footprint, complete with purchasing habits, demographics and more. That said, the marketing industry is moving beyond the likes, shares, and thumbs-up approvals to justifying digital marketing investments based on actual sale conversions. For B2B marketing in particular, especially since most B2B sales funnels require a longer gestation period, digital marketing alone thus far, in many cases falls short of reasonable ROI, unless those efforts are combined with a traditional marketing component.

Hits: 63

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Transpromotional Marketing Remains an Effective Print Marketing Tool” sheds light on why this marketing concept continues to provide a unique marketing component to the marketing playbook. Some time in the not too distant past, we tweeted a definition for transpromo. Today, we are revisiting the transpromo marketing concept insofar as defining it, and ensuring your transpromotional marketing efforts are effective and successful.

In addition, we’re also going to provide a fuller account upon the transpromo concept with how to increase overall effectiveness, outline best practices, cover recommendations and drawbacks you may encounter.

For starters, Transpromotional Marketing is lifting traditional marketing to new heights. Thanks in part to new technologies, QR codes, hyper-personalization, big data, mobility and transactional documents are continuing to add value as more than just a transactional tool. This type of print collateral offers precise targeting and represents an effective marketing channel that can be tailored to specific calls-to-action for each recipient. And since the majority of customers and prospects continue to prefer and trust printed communications, transpromo messaging supports a most efficient method to reach customers that can be tracked and measured.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Evolution of Marketing - From Fundamentals to Digital and Back” takes a look at how technology’s growth has changed the directive and strategy of the marketing world, including the ramifications for brands and consumers. Marketing’s history details quite a different approach to marketing than we are experiencing today.

In the days of yore, professional marketers actually trained for marketing expertise, and spent time and money on marketing education. In addition, many professional marketers cut their teeth in marketing jobs and assignments from both brands and advertising agencies, as far back as the days of “Mad Men.” Today, those professionally trained marketers are now having to compete against the “Johnny Come Lately” set of marketers who primarily rely on technology tools to perform what many of them believe to be top notch marketing and advertising strategies.

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