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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Merging Digital and Print Content Marketing in 2019” takes a deep dive into understanding the value of merging digital strategies with print collateral in 2019. For one, even within the digital landscape, marketers have become more intent on leveraging the various social media platforms to be front and center within marketing and advertising initiatives. To be clear, historically, we have moved away from the heady days of television advertising being the single medium that propelled brands quantifiable results. The television advertising era eventually gave way to other mediums including newspaper, outdoor and radio destinations included in the marketing mix and thus a brand’s marketing budget was divided into each medium’s expenditure.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Auto Marketing Solutions for Gen X-Z” discusses the automotive industry’s marketing challenges in reaching Millennials, (GenY) and Digital Natives, (GenZ), in this post traditional marketing world. The state of the automotive industry is riding high with automotive manufacturers literally stock piling billions of dollars in their respective coffers. According to an automotive industry insider, the Obama bailout measures sparked an economic boom for the auto industry, and several iconic brands are now well positioned for the near future. Case in point, the recent news of Ford losing over a billion dollars due to the trade war is but a pin prick in Ford’s economic wealth, in that Ford has accumulated tens of billions over the past several years following the recent Great Recession.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019s B2B Strategic Personalized Marketing Integration Initiatives” presents an overview on how B2B marketing concepts require a more succinct and robust strategy in order to deliver increased sales conversion results. What 2018 has taught all organizations, both B2B and B2C, is that personalized marketing communications delivers better results. We are also very aware that the marketplace is steeped in various methodologies that appear to be reasonable tactics on delivering personalized content and messaging for specific targeting. We have also been enlightened by several leading technology companies including Google, whose personalized postcard marketing initiatives actually push recipients to their various online destinations. What appears to be in flux, however, is the way forward for any B2B business to actually nail down the concepts that can deliver on the personalization promise of increased ROI.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Digital Marketing Trends Set to Disrupt” discusses how 2019 technological advances are affecting the marketing world, disrupting and altering human behavior, and creating divergent paths for branding and communication techniques. We are already awash in 2018’s digitized effects, and to some degree automated tools that have changed the marketing landscape, and to that end the degree by which human interactions are evolving. In a sense, humanity has always been a forward looking species for the most part, and connecting the dots to the future is now in full swing, with rapid acceleration beyond anything ever experienced in human history.

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