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Addressing the opportunities and challenges of marketing collateral.

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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Positioning Print in a Digital Universe” examines how and why print maintains a competitive usefulness in the digital world. The past decade has brought us emerging technologies from CRM systems, mobile devices, big data, not to mention, cloud computing, and while many brands are immersed into the digital umbrella, these brands are grappling with whether or not they should still be incorporating print into their media strategies.

Brands should be careful to recognize that print has also been a recipient of the new digital technology curve, in that for instance, cloud computing has provided global brands with the option of printing locally, which is previously unheard of.

Hits: 7


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Supercharge 2017’s Second Half With These Tips” highlights a few quick statistical tips that can help propel your brand to the next level.

In the age of Big Data and accountability, brands are tasked with not only understanding data and creating effective branding/marketing strategies from that data, but also being challenged with providing resources to consistently troll the various pools of data mining organizations.

Hits: 29


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How To Combine Print and Digital Marketing Campaigns” provides instruction on how to maximize marketing campaigns by combining print with digital.

There is not one single advertising medium that can compete with the media mix. Brands and marketers continuously tout the digital medium as the “be all and the end all,” space for successful marketing outcomes. We are all privy to the successes realized in advertising within the digital space, however, there are just as many unsuccessful marketing campaigns that have relied exclusively on the digital medium.

Hits: 36


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Ranks In Top 3 Among Preferred Content Marketing Channels” uncovers new data among marketing executives’ content marketing distribution preferences in a survey conducted by MarketingProfs in conjunction with the Content Marketing Institute.

It should come as no surprise that the majority of professional marketing agencies and marketers alike agree that successful marketing comes down to the delivery. That said, delivery is more than distributing that piece of marketing collateral content to its destination touch points, but moreover, delivery is the final act in the content marketing communications and messaging process.

Hits: 35