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Leland Hicks

Leland Hicks

Leland Hicks is the CTO of MatterMax Media, a digital marketing agency that provides business strategy, web design, social media management and training.  He can be reached at lahicks@mattermaxmedia.com

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print and Digital - A Knockout Combo” uncovers ways to incorporate best-practice marketing strategies using both print collateral and online digital channels that together, effectively move the ROI needle. This post will also provide some examples to get you started.

Gone are the days of mass audience reach through a single advertising medium. Television was the last bastion of hope for marketers and brands looking to reach the masses through a single ad campaign. Reaching them is one thing, but being able to track conversion rates is quite another. The Internet of Things has not only changed the game, but also changed the playing field on which the game is now played. It is now a method of reaching niche markets and market segments online via big data mining which is not a bad thing.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Mobile Trends Heating Up B2B and B2C” examines recent mobile user experience data supporting the need for all marketers and brands to refocus their online offerings to be mobile compliant.

We are now living in the portable communication era whereby both B2B and B2C users are accessing both retail and business information from their mobile phones at a clip that has soared past that of desktop and tablet usage. This post examines both B2B and B2C mobile trends and usage data separately. However, what can be gleaned from the combined data reports, regardless of a brand being either a B2B or B2C sector organization, is the juxtaposition that both reports deliver similar value propositions for higher mobile usage adoption.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Marketing by the Numbers” corrals various reports that suggest print’s direct mail marketing continues to be an impactful and powerful marketing medium. As of 2016, DMA reports that customer response rates increased a whopping 43% year-over-year!

If that’s not enough, DMA’s report also stated that prospect response rates rose slightly above doubling to a staggering 190% increase! While new data continues along the winding road of capture, analyze and release, odds are good that these trends will continue to climb, particularly in the age of digital un-trustworthiness.  While we reported some aspects of DMA survey results in past posts, today's post sheds even more light on print's numbers.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “7 Marketing Trends that Matter Most” discusses major influential marketing trends and strategies that all businesses should keep an eye on. Regardless of an organization’s classification, either B2B or B2C, these trends are where marketing initiatives are headed.

Before we dive in, we would like to offer our heartfelt thanks to all the mothers on this Mother’s Day weekend and wish all moms a wonderful and happy Mother’s Day celebration.

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