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Leland Hicks

Leland Hicks

Leland Hicks is the CTO of MatterMax Media, a digital marketing agency that provides business strategy, web design, social media management and training.  He can be reached at lahicks@mattermaxmedia.com


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Marketing & Branding Has Evolved In 2018” revisits the evolution of marketing and branding techniques, including the omnipresent factor, which suggests marketing and branding efforts need to expand beyond advertising on a single medium, and instead should progress to multiple medium initiatives. ”While some brands have opted to continue with traditional marketing techniques, recent data reports point to the brands that chose to upgrade to newer branding and marketing ideologies are fairing much better than those brands that choose to remain pat.

Overall, the statement, “you cannot expect different results if you continue to do the same thing,” now holds more weight in the branding and marketing world than ever before. In fact, that statement is mirrored to great effect throughout many of the MBA educational offerings that state, “if it ain’t broke, break it now and fix it before your competition does.”

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Make Print Projects Print Ready” clarifies the steps needed to ensure that your next print project is delivered to the printer in a “print ready" format. When print projects are delivered without consideration given to converting those projects to print ready files, a number of instances can occur that can drive up costs and turn-around-time for the project. Commercial print shops pricing schedules can vary depending the on the job requirements including costs for converting non-print ready files.  And, depending on the complexity of the artwork creative there could be more delays, so it's better to ensure that your print files are in fact print ready prior to delivering your files to the printer.  Why pay more when you don’t have to?

Remember the term ‘camera ready’? Camera ready is a term used to describe advertising artwork and photos being made ready for offset printing projects for newspapers, magazines, and any print project requiring the use of an offset printing press. Digital printing uses digital printing presses that do not require the setup of four color plates, and hence the term ‘print ready’ is now generally applied to digital artwork files that will be printed on a digital printing press.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Top Digital Companies Use Direct Mail” expounds upon the resurgence of direct mail marketing. We’ve covered various aspects of direct mail marketing in recent posts, however, this post uncovers why top flight digital companies are opting to extensively utilize direct mail marketing.

One might think that in the age of ‘all things digital’ that digitally-based organizations such as cable providers, online entities, digital communications networks, cell phone providers and others would be investing their marketing resources in digital marketing initiatives. Guess again!

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Digital Printing Changes the Marketing Mix” revisits the advances made in the digital printing universe that provides the reasoning behind the resurgence of print. Thanks to technological advances with digital printing, the marketing world has come full circle in acknowledging the importance and use of digitally generated print collateral within marketing and advertising initiatives. As a result, digital printing has become the driving force associated with delivering better ROI, including higher engagement rates when directing prospects to online destinations.

Similar to computer and app generated online/digital creative, digital printing is also computer file driven, including database interactivity. This means that computer generated digital print raw files contain all the capacity to restore and/or edit that last print job in a manner that is consistent with digital collateral editing provisions created on computers.

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