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Content Marketing

Discusses forms of content B2B and B2C use i.e., social media content, e-newsletters, website articles, blogs, videos, etcetera.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Nanoinfluencers Rising in Social Media Marketing” speaks to the increasing trend in social media marketing, whereas overly expensive “Influencers” are now experiencing formidable competition from a group labeled “Nanoinfluencers.”  Heavy-weight Influencers have been influential in the digital world for years now and are typically made up of iconic personalities, including those lower tier online personal brands that have amassed huge numbers of followers. Typically, the status of these influencers is based on the number of followers they have amassed, and typically range in number from one million plus acolytes and upward.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Game Changing Sales Strategies” provides a deep dive into winning sales strategies that are proven approaches to converting and motivating targets to either purchase or disengage. Regardless of the technological advances that would appear to alter sales strategies and tactics, the remaining core of any sales strategy lies in solid psychological truths that makeup the foundation behind decision making. As in any walk of life and across all sectors, fundamentals always apply and sales fundamentals are no exception.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Essentials For Creating Effective B2B CX” speaks to the customer experience (CX), and how CX is evolving as a critical element that supports expansion and relevance for B2B brands. Typically, B2B marketers tend to insist that B2B marketing falls into a unique category based on decades of corporate ideologies that for the most part, represents avoiding what works within B2C marketing strategies.  Within the B2C marketing world, brands that are focused on delivering a superior CX can make all the difference, particularly in the retail sector where marketers continue to evolve as quickly as their targets.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Keys to Creating Customer Loyalty” reviews how customer loyalty is achieved in a non-brand loyal consumer environment. Back in the distant past, brands could rely on customer loyalty, often referred to as “brand loyalty.” In the early turn of the decade, from approximately 2000 to 2003, brand loyalty was one of the top buzzwords that marketing strategists and brands marketers were highly focused on.  In fact, it was during this period that brands were deeply engaged in their quest to not only win customers, but to convert them into brand loyalists.

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