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Content Marketing

Discusses forms of content B2B and B2C use i.e., social media content, e-newsletters, website articles, blogs, videos, etcetera.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Breaking News - USPS Considers Limiting Marketing Mail” highlights a newly proposed change amendment the Untied States Postal Service is contemplating. In short, Mailing Standards of the United States Postal Service (USPS), Domestic Mail Manual (DMM®) could experience a change in its content standards for USPS Marketing Mail® letter-size and flat size pieces regardless of level of sortation.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Personalizing Your Packaging” delineates how the era of personalized content marketing is reforming marketing strategies across the board. We have long been privy to the idea (supported by numerous factual data surveys) that suggests personalized marketing collateral produces better engagement, higher ROI and increased brand equity. We are also aware that direct mail strategies in particular rate extremely high in the quest to garner better sales conversion rates, and further, direct mail is also reported to provide better results for driving prospects to online destinations.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Achieving True Marketing Interconnectivity” redefines the concepts of mass-marketing and the omnipresent factors that challenge a brand’s ability to engage prospects across the vast seas of multimedia platforms as one singular campaign. Media integration is being upgraded daily via technological advances in just about every medium, and it won’t be long before tech is able to provide a seamless transition for brands and marketers to design and publish their marketing content anywhere they choose… and more importantly, created from a single piece of media collateral.

Currently, there are a number of third party apps that reportedly make the claim that re-purposing content for various media channels is as easy as a few mouse clicks. Most of these apps are targeting the social media channels, and that said, each of the social media platforms require various ad sizes and content particulars. However, the ultimate question continues to thus far go unanswered, which is; ‘when will we be able to automatically re-purpose marketing content for any medium?, such as television, radio, email marketing, social media channels, outdoor, print marketing, and the list goes on.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “6 B2B Marketing Trends on the Upswing” sheds light on B2B marketing strategies that have not only taken root, but are also increasing in magnitude and usage. There is no doubt that personalized communication techniques deliver increased ROI and better customer acquisition, however, the tools and strategies associated with successful B2B marketing efforts are becoming more clear. For years, the terms omnipresent and multimedia have been longstanding buzzwords among B2B marketers and have thus permeated the strategic efforts of CMOs and marketing directors across the globe.

The marketing challenges B2B organizations face in the age of personalization is where, when and how to best reach their desired market segments. That said, it should be noted that B2B marketing strategies have been evolving in part based on the successful B2C marketing outcomes and most notably the personalized, multimedia touch-points the B2C marketing community have focused on and that has led to their successes.

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