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Direct Marketing

Direct Marketing Tips, Events and News


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Marketing by the Numbers” corrals various reports that suggest print’s direct mail marketing continues to be an impactful and powerful marketing medium. As of 2016, DMA reports that customer response rates increased a whopping 43% year-over-year!

If that’s not enough, DMA’s report also stated that prospect response rates rose slightly above doubling to a staggering 190% increase! While new data continues along the winding road of capture, analyze and release, odds are good that these trends will continue to climb, particularly in the age of digital un-trustworthiness.  While we reported some aspects of DMA survey results in past posts, today's post sheds even more light on print's numbers.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Increase Direct Mail Marketing Effectiveness with Storytelling” examines direct mail’s current effectiveness and its path towards adopting new design parameters, digital interactivity, customization and ultimately better market segmentation initiatives. Digital printing is the backbone behind successful direct mail campaigns, and that aspect is only going to grow as new technologies are introduced. Over the past decade, the footprint associated with digital print techniques has widened greatly to include what is commonly referred to as VDP, aka variable digital printing.

For direct mail marketing, this is where the magic happens, in that variable digital print collateral can be output with detailed specifics of personalization data and market segmentation. As a result, direct mail is forecasted to continue as a mainstay among all available marketing tools, digital or otherwise, for the unforeseeable future. It is important to remember that all the marketing mediums are evolving at breakneck speed as well, including Television, Radio, Outdoor, Video Marketing, Websites, Email Marketing, the Internet, and of course digital printing technology.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Direct Mail: Your Workhorse Model” revisits how well direct mail marketing fares against its digital counterparts. The idea of modernity in marketing concepts and strategies typically undermines traditional mediums versus the digital tools available for marketing today. Direct mail among others is lumped into traditional marketing’s bag of yesteryear’s glory. Not so fast!

While the overwhelming majority of B2B organizations are fighting to break through the advertising and marketing clutter, direct mail marketing continues to be that attention grabbing game changer. From Personalization to Millennial Acceptance, to Lasting Power, Brand Recall and more, direct mail continues to be an effective marketing tool in the age of all things digital, ultimately tied to the IoT (Internet of Things). That said, let’s dive into direct mail’s competitive attributes.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Intelligent Mail® Barcode Benefits Direct Mail Outcomes Pt-2” speaks to better understanding the variables outlining the 4 tracking states found on a USPS’ IMb (Intelligent mail barcode), albeit based on the variables of full, tracker, ascender and descender. Our last post, “How Intelligent Mail® Barcode Benefits Direct Mail Outcomes” discussed the overall reasons why IMb should be the preferred method for direct mail usage. As a result, we’ve fielded questions looking for more detailed information on the barcode’s tracking capability as it relates to the four states of full, tracker, ascender and descender.

To reiterate, “In case you missed it, starting as far back as January 2014, the U.S. Postal Service started requiring Full-Service Intelligent Mail® barcode (IMb) for automation discounts. Translation? Mailers who fail to adopt the new IMb technology will miss receiving discounted automation rates. In addition to the obvious savings, there are several other reasons why mailers and direct mail marketers should adopt and implement IMb.”

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