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Direct Marketing

Direct Marketing Tips, Events and News

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Best Design Practices for Postcard Marketing” uncovers the leading design strategies for creating postcards that will generate maximum engagement. Direct mail is undergoing a resurgence as of late and with iconic brands investing more dollars into direct mail marketing, of the many types of print collateral available for direct mail, postcards stand out. For one, postcards are one of the most affordable print products available to the marketing community, which makes the postcard design strategies all the more important.

Most postcards tend to resemble some sort of advertisement. That said, it is unclear how many of those advertisement style postcards actually work. In an effort to maximize the postcard’s effectiveness and increase response rates, the design of the postcard is where the rubber meets the road.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Top Digital Companies Use Direct Mail” expounds upon the resurgence of direct mail marketing. We’ve covered various aspects of direct mail marketing in recent posts, however, this post uncovers why top flight digital companies are opting to extensively utilize direct mail marketing.

One might think that in the age of ‘all things digital’ that digitally-based organizations such as cable providers, online entities, digital communications networks, cell phone providers and others would be investing their marketing resources in digital marketing initiatives. Guess again!

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Increase Direct Mail Response Rates” uncovers best practices that ensure brands direct mail campaigns cultivate and maintain optimal response rates. It’s no secret that direct mail is undergoing a significant growth momentum and is now considered a must-have in terms of offering a complete, end-to-end marketing strategy. While we have learned quite a bit about direct mail’s resurgence over the past couple of years, the debate concerning how to produce the best response rates using direct mail varies from marketing instance to ROI instance.

While there are numerous surveys and reports that dive much deeper into the supporting evidence confirming the validity of direct mail’s resurgence, we contend that most marketers can agree that direct mail marketing has once again become an extremely valuable marketing tool.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Marketing by the Numbers” corrals various reports that suggest print’s direct mail marketing continues to be an impactful and powerful marketing medium. As of 2016, DMA reports that customer response rates increased a whopping 43% year-over-year!

If that’s not enough, DMA’s report also stated that prospect response rates rose slightly above doubling to a staggering 190% increase! While new data continues along the winding road of capture, analyze and release, odds are good that these trends will continue to climb, particularly in the age of digital un-trustworthiness.  While we reported some aspects of DMA survey results in past posts, today's post sheds even more light on print's numbers.

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