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Marketing

Marketing Collateral Discussions

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “7 Marketing Trends that Matter Most” discusses major influential marketing trends and strategies that all businesses should keep an eye on. Regardless of an organization’s classification, either B2B or B2C, these trends are where marketing initiatives are headed.

Before we dive in, we would like to offer our heartfelt thanks to all the mothers on this Mother’s Day weekend and wish all moms a wonderful and happy Mother’s Day celebration.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “B2B Sales and Marketing Trends Merge in 2018” speaks to the merging of sales and marketing concepts that result in bringing those two distinct areas into a single philosophy. Similar to the convergence model of television and the Internet, both of those two entities are now in lock step, and as technological advances continue, it won’t be long before the Internet will become the primary delivery vehicle for all viewable collateral, including television, mobile and online video viewing.

In fact, YouTube Live is now being offered as a replacement for cable television programming. It make take some time before the entire television population will be able to view television and cable programming live online. However; that process is already underway, and according to many television industry experts, that possibility is no longer considered a remote one, but one that is looming ever closer day by day.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Benefits of Email Automation and Personalization” speaks to 24 Email Marketing Stats all marketers and brands should be cognizant of for marketing campaigns. With all the marketing noise surrounding the social media environment, email marketing, the must-have tool for marketing communications, is often being taken for granted.

When we talk about the digitalization of the marketing footprint, the conversations typically focus on concepts such as content marketing, video marketing, mobile marketing, and then proceed to the marketing mediums, directed at the IoT (Internet of Things), social media channels, websites, etc., followed by personalization and automation tools.  However, personalization and automation are now on the front page.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Smarketing and the Engagement Economy” speaks to the evolution of sales and marketing becoming merged into a single entity, (dubbed Smarketing by HubSpot) including how the economy has morphed into an economy based largely on engagement principles. In an effort to shed light on the direction of this post, we offer the following analogy taking place in today’s world, which is… we are now entertaining the notion that shedding the old mindset of organizations operating in silos, (which should be dismantled in favor of connectivity), is for the most part, obsolete.

That brings us to the connectivity social media’s evolution has brought about, which in turn has led to sales, marketing and the economy being redefined. The game has changed, and so has sales, marketing and the economy.

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