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Mobile

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Mobile Trends Heating Up B2B and B2C” examines recent mobile user experience data supporting the need for all marketers and brands to refocus their online offerings to be mobile compliant.

We are now living in the portable communication era whereby both B2B and B2C users are accessing both retail and business information from their mobile phones at a clip that has soared past that of desktop and tablet usage. This post examines both B2B and B2C mobile trends and usage data separately. However, what can be gleaned from the combined data reports, regardless of a brand being either a B2B or B2C sector organization, is the juxtaposition that both reports deliver similar value propositions for higher mobile usage adoption.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Mobile Advertising Dollars Still Lagging,” uncovers the current relationship between time spent on mobile devices and the relationship to the respective ad dollars being spent targeting mobile users.

Similar to ad budgets that were being cut from television ad dollars to make room for the burgeoning internet advertising budgets, back in the early 2000’s, mobile’s ad dollars are being siphoned away from desktop advertising.

It is important to note that the television/internet ad budget balancing act in the early days, whereby agencies were not increasing ad budgets to make room for the internet, but instead were making decisions as to how to slice up their existing ad budgets to buy some ads in the internet space, eventually gave way to the Internet’s rise and now budgeting for the internet has its own space for the allocation of ad dollars.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “5G Implications for the Print Industry,” takes a look how 5G machine to machine mobile technology will be the biggest thing since the browser, thus affecting all industry sectors and in particular the ramifications for the print industry.

For starters, the print industry, long considered by media experts as a Jurassic dinosaur, was supposed to have died a long time ago, as a result of television and the rise of internet technologies.  Not so. Welcome to the Digi-Jurassic World, where coders and scientists have been splicing and cloning technology code for the likes of radio, television, the Internet, browsers, smartphones and appliances for decades. And today, these tech developers are working towards the connectivity of any and all objects under the sun's IoT banner.

5G mobile technology, also being born from these Digi-Jurrasic coders and scientists is promising to disrupt all that we have become comfortable with in the digital world. For comparison sake, the Internet could be labeled as a digital T-Rex medium, that ate every medium below it, and now 5G could be coined the Indominus Rex, the next digital iteration from Digi-Jurassic Coder World, whereby instead of eating every medium below it, it instead connects and transforms the value of every medium in the world and then some.

5G, the Indominus Rex of mobile technology promises to connect every medium, including homes, traffic lights, videos, vehicles, wearables, retail, and whatever else is created for human needs and creature comforts.  2020 forecasts that all of that connectivity among everything in existence will take place in real time, at near latency free speeds.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Marketing in a Mobile World,” discusses why B2B and B2C organizations should place mobile marketing strategies into their top tier content marketing initiatives.  Mobile device usage have become the leading method of how people consume and respond to communication messaging according to recent data analysis.

However, an interesting calculus that could become a major pitfall of relying solely on statistical data, is that in most cases, that data is generally reported on months after its analysis, which means that data trends are either flat, rising, or falling and by the time an organization is looking at it, it’s already history. So now what?

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