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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print and Digital - A Knockout Combo” uncovers ways to incorporate best-practice marketing strategies using both print collateral and online digital channels that together, effectively move the ROI needle. This post will also provide some examples to get you started.

Gone are the days of mass audience reach through a single advertising medium. Television was the last bastion of hope for marketers and brands looking to reach the masses through a single ad campaign. Reaching them is one thing, but being able to track conversion rates is quite another. The Internet of Things has not only changed the game, but also changed the playing field on which the game is now played. It is now a method of reaching niche markets and market segments online via big data mining which is not a bad thing.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Enjoying the Exhilarating Time of Print” underscores the technological development of the printing industry and how it's now positioned to offer solution based objectives. Typically, both small print shops and enterprise commercial printers have traditionally concentrated on fulfilling printed collateral based on print specifications.

To that end, print specifications still matter. Today however, the print industry has morphed into a marketing solutions provider based model, whereby clients are afforded the opportunity to discuss and get help solving a myriad of problems that may or may not position the printed piece as the main focal point.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Evolution of Digital Printing” delineates the similarities of various digital printing terms, which fall under the digital printing umbrella. In addition, this post will also provide reasoning behind the decisions used to select digital printing or offset printing. Both print technologies offer benefits depending on the job requirements and scope of the print project.

By definition, digital printing is focused on a printing operation that is triggered by digital images or graphics files from a computer file that can be formatted for either a high speed inkjet or high-volume laser printer. Digital printing technology is principally applied for short-run orders. Additionally, digital printing also has the capability via desktop publishing software to create variable data output, which is where the print job can access a CRM database.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why You Should Introduce the Printer to Your Brand” speaks to the effort of unifying your brand messaging across all marketing touch points, including the brand identity that print collateral represents. The majority of print experts highly recommend that you should speak to your commercial printing organization of choice prior to starting any print project. That is a given. However, did you know that in the case of unified marketing concepts being able to build brands, that printed collateral should also reflect the brand’s identity?

Building a brand today requires much more than choosing a logo and building a website. Further, brand building also goes well beyond the social media channel development process and is now inclusive of all marketing touch points, and print collateral is a true customer touch point. Typically, the marketing world refers to ‘touch points’ as avenues that are available to customers and prospects in their sales cycle journeys, such as websites, emails, social media channels, and digital offerings where the majority of purchase decisions are culminated.

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