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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Explaining the State of Commercial Printing in 2018,” puts forth the various parameters by which the commercial printing industry is being affected in 2018. Believe it or not, the commercial print industry is actually growing according to recent reports. For example, Idealliance is projecting that print industry sales (from all sources) will grow somewhere between 1.5% to 3.0% in 2018. For a point of reference, that same report pointed to a 1.0% growth in 2017.

Interestingly enough, the projectected 2018 growth range hinges in part on the U.S. economic strength or weakness, which is conditionally dependent on the magnitude and proficiency of stimulus packages that Washington provides.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Print Can Diversify Content Marketing in 2018 ” revisits content marketing strategies, including how to use print collateral to diversify content marketing, which at the end of the day will increase your marketing’s overall effectiveness. Branding and marketing strategies have evolved with the advent of new digital technologies, and with that in mind, there is no doubt that the new marketing buzzwords, ‘content marketing’ is the fervor gripping brands and marketers.

The marketing mix is still alive, and brands that are continuing with the strategy of dominating a social media channel for example, are most likely placing their efforts in marketing jeopardy. In the majority of cases, no single medium can drive ROI to the point of reaching the types of sales performance numbers that can be achieved when compared to spreading messages and communications across a number of mediums. And to that end, print is often left behind as an afterthought.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “ Selecting Print Signatures and Bindery Options ” discusses the fine points of why print signatures matter, including various bindery options, impositions and spreads. With the rise of books, catalogs and direct mail marketing driving ROI, creative print designs for small to mid size businesses are also increasing in demand. And to that end, organizations should have basic knowledge of print signatures and bindery choices. This type of print collateral knowledge goes a long way toward developing stunning print collateral and how those choices can affect budget considerations.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “ 9 Print Marketing Statistics that Matter In 2018 ” brings to light distinct marketing advantages print collateral affords. It’s really easy to discount using print in a brand’s marketing efforts with all the digital marketing hoopla surrounding marketing strategies. In fact, digital marketing is more ubiquitous than ever, and as a result is becoming more overcrowded and thus extremely challenging to break through to consumers and prospects. That’s not to suggest that marketing strategists should be inclined to reduce their digital marketing initiatives.

In fact, that’s quite the contrary position to assume, as former Microsoft founder Bill Gates correctly predicted in one of his 2016 quotes in which he stated, "If your business is not on the internet, then your business will be out of business." Naturally that quote has been turned on its ear with the proliferation of digital technological advancements since that time.

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