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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Game Changing Sales Strategies” provides a deep dive into winning sales strategies that are proven approaches to converting and motivating targets to either purchase or disengage. Regardless of the technological advances that would appear to alter sales strategies and tactics, the remaining core of any sales strategy lies in solid psychological truths that makeup the foundation behind decision making. As in any walk of life and across all sectors, fundamentals always apply and sales fundamentals are no exception.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Essentials For Creating Effective B2B CX” speaks to the customer experience (CX), and how CX is evolving as a critical element that supports expansion and relevance for B2B brands. Typically, B2B marketers tend to insist that B2B marketing falls into a unique category based on decades of corporate ideologies that for the most part, represents avoiding what works within B2C marketing strategies.  Within the B2C marketing world, brands that are focused on delivering a superior CX can make all the difference, particularly in the retail sector where marketers continue to evolve as quickly as their targets.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Measure Online Marketing’s Effect on Offline ROI” examines methods of tracking offline sales (ROI) against online marketing campaign initiatives. Ad agencies are consistently up against the wall to prove that ROI is worth the client marketing expenditure, particularly in the case of online or digital marketing investments.

Sales conversions that appear to happen out of the blue, or by chance or by a phone call, are actually being triggered by some type of traditional ad campaign, word-of-mouth, or most likely from an online ad campaign. It’s one thing to track all things digital from the viewing numbers, to likes and comments, to the actual downloads or purchases. The B2C sector primarily enjoys the quickened pace of sales conversions through the digital sales funnel, and from soup to nuts, it’s all digital and trackable. Conversely, the B2B sector also enjoys the benefits of digital marketing, however, the sales funnel continues to be a much longer cycle than that of retail or SaaS offerings. But is that always the case?  Are there instances where digital marketing efforts fail to convert a majority of online visitors into buyers?  And that is where it is quite another thing to track the offline ROI.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Personalization Shrinks the B2B Sales Cycle” discusses the evolution of the marketing construct and how personalization marketing has come to the forefront of attracting and converting sales targets, particularly with B2B buyers. Identifying website visitor traffic on your website is now an integral piece of the marketing puzzle, especially when looking to develop and implement personalization tactics.

The rise of personalization targeting in marketing and advertising is due in large part to the new normal, in that the individual is now more powerful than the corporation. In fact, this individual power ascendance was predicted in the book ‘China Megatrends - The 8 Pillars of a New Society,’ by which personalization has now come to prominence. This individual power rise is changing and challenging how communication strategies are created, and more importantly, the manner in which personalized marketing messages are received and responded to.

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