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Strategy

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Keys to Creating Customer Loyalty” reviews how customer loyalty is achieved in a non-brand loyal consumer environment. Back in the distant past, brands could rely on customer loyalty, often referred to as “brand loyalty.” In the early turn of the decade, from approximately 2000 to 2003, brand loyalty was one of the top buzzwords that marketing strategists and brands marketers were highly focused on.  In fact, it was during this period that brands were deeply engaged in their quest to not only win customers, but to convert them into brand loyalists.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Maximizing Social Media Conversion Strategies for 2018” takes a look at how to fine tune lead nurturing and generation using social media this year. In 2017, content marketing topped the strategic conversations and tactical decisions aimed at generating more business and ultimately increasing ROI. Personalization also rose to the top of marketing initiatives as the focal point for all content marketing directives. Now that the marketing community is focusing on the creation of personalized content marketing, the challenge remains with how to effectively move the revenue needle and justify social media marketing and advertising in 2018.

The business model for both B2C and B2B successful ROI lies in lead generation, for without lead generation, sales and conversion rates will fail to matter anyway. In the most elementary sense, it is wise to note that lead generation is not about quantity, but more concerned with quality. It would be better to gain 10 quality leads versus 10,000 quantity leads, and therefore; the strategy of targeting and garnering those 10 quality leads requires a more fine tuned approach in creating messaging that resonates with the type of quality leads an organization is looking to convert, regardless of B2C or B2B targeting.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Combining Online and Offline Marketing Strategies Raise ROI” examines how combining online and offline marketing strategies lead to greater ROI. In today’s digital marketing environment where personalization is leading marketing strategies, the challenge for marketers is how to convert digital marketing and advertising into revenue. These digital marketing efforts generally need some help for conversions above the comments, likes and shares. That’s where offline marketing comes in to complete and augment the ROI revenue generation process.

In the ongoing rise of technologies transforming consumer communications across the digital spectrum, marketers now have the capability to capture a prospects specific e-footprint, complete with purchasing habits, demographics and more. That said, the marketing industry is moving beyond the likes, shares, and thumbs-up approvals to justifying digital marketing investments based on actual sale conversions. For B2B marketing in particular, especially since most B2B sales funnels require a longer gestation period, digital marketing alone thus far, in many cases falls short of reasonable ROI, unless those efforts are combined with a traditional marketing component.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Internet of Things - Changing Content Marketing Paradigms” uncovers new data revealing how the IoT (Internet of Things) is heralding a new shift for marketers' strategies for content marketing development. We’ve discussed various research data and trends pointing to the upsurge and implications of how IoT will bring to bear a new paradigm in how brands and marketers will be able to instantly communicate and personalize their messaging, including product fulfillment via the use of new technologies that provide a personalized interconnection to all things electronic and digital.

While most of the focus on IoT has been about how all objects that are interconnected to various digital platforms will be and is currently able to communicate with other connected objects, today, we will address the implications of IoT being the game changer for content marketing initiatives.

For starters, IoT is now ubiquitous as the ultimate connector for everyday devices from mobile to appliances, including some automotive releases.  In fact, IHS Markit has released new data on connected devices, and states; that as of 2015, 15.4 billion devices were connected, and also forecasted that number would increase to 30.7 billion by 2020, and further 75.4 billion by 2025.

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