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Transactional Print

Transactional Print and Mail 

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Transpromo Marketing and Why It’s Effective” revisits why transpromotional marketing continues to be an effective marketing tool that crosses all mediums, both digital and traditional. In the event that you are not aware of the term, ‘transpromo,’ which is short for transpromotional, is a marketing tool that grew out of digital printing’s VDP using direct mail.  Direct mail is the delivery system typically associated with transactional document delivery. Currently, transpromo collateral continues to focus on the creation of transactional documents, such as banking statements, utility bills, telecommunication offers, invoices, new offers, or for that matter, any organization seeking to deliver business-type personalized documents to their recipients.

That said, transpromo and transaction based content marketing concepts are offering new opportunities that expand the effectiveness of marketing campaigns.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print’s Lethal Marketing Weapon - Transactional Documents” uncovers a very powerful personalization tool the print industry has in its arsenal of marketing collateral. By definition, transactional printing refers to the production of bills, statements, invoices, checks, insurance policies, and other informational documents with content unique to each recipient.

It should come as no surprise that First Class Mail, of which the majority of mailings are business and transactional in nature, has been in decline since the Great Recession of 2008. But that’s not the end of the whole story.

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Spread Sheets, Money and April 15

Transactional print opportunities abound through first and second quarter due in part to business taxes, property tax statements, and personal tax as the US tax deadline nears.  This means the outlook for the transactional print market is not all gloom and doom, as some may think.  While volumes continue to contract for printing in general, it is in fact increasing in one very important market, digital printing.  

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