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Weekly Highlights

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Technology Versus The Human Touch” provides a glimpse into concerns marketers revealed at Salesforce’s annual Dreamforce conference. The conference focused on the ability of technology to offer a better way to make marketers lives more trouble free, with particular emphasis on customer experience improvements, as well as, offering better connectivity between staff and customer interactions. When we think of marketing via the human touch, we are actually embracing the latest marketing buzzword, “Personalization” including all of the marketing aspects of both the traditional and digital worlds.

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Dove Direct Weekly Highlights:  What’s Growing, What’s Hot, What’s Up!

15 Sectors to Watch - What's Driving Your ROI Growth?

What were the 2015 predictions for your industry?  If you were one of the growth sectors, it’s time to do a reality check.  1Q2015 is almost over and you must be extremely confident or poised for one of the worst quarter's ever.  Take a look at 15 sectors US News called out to see where you stand.  If your industry is not on the list, you may want to ask yourself why not to determine if you should or should not be concerned.  You may also want to check your ROI.  (usnews.com)

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Customer Loyalty Report - Dove Direct Blog

Details of Net Neutral Rules

The Federal Communications Commission published its new net neutrality regulations and broadband providers are already gathering to challenge the rules in court.  Net-Net, the new rules ban companies from being able to buy “fast lanes” to access consumers.  Under net neutrality everybody is equal! 

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