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Dove Direct Print & Marketing Blog - Brand Recognition Matters

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Brand Recognition Matters” discusses brand value perception and why outside brand recognition awards, PR and notable mentions play an important role in elevating brand equity.

Brand value perception, some media pundits argue, is solely in the hands of consumer conversations generated by word of mouth and social media, including both superior customer experiences and great marketing campaigns. Brand equity’s rise is also dependent on the additional “winning” perception generated by outside notable PR, and awards depicting best in class, for industry, category, or region.  The Dove Direct brand has amassed yet another recognition award in 2016!

Brand Recognition Conversations

Brand recognition conversations are typically generated by the history of brands' performances among their target market segments. In 2016, we’ve seen Apple win the brand equity battle among the Millennials as their most preferred brand, Donald Trump winning support of some segments of the GOP voter block, while Hillary Clinton is winning some segments of the voter population that are new to Democratic Presidential candidates, GM, Mercedes, and the list goes on.

There is an old adage that states, “all advertising is good advertising, just spell my name right.”  To a degree, some marketers agree that if it is a negative advertising perspective, that’s good too. That said, we contend that negative perceptions can present a value equity challenge for the brand, that in some cases takes years to reverse, and as a result, for others can completely destroy the brand. Therefore, any positive noteworthy mention of a brand is a good thing.

Dove Direct (aka Dove Mailing) Receives 2016 Best of Atlanta Awards

At the end of the day, marketing 101 teaches us that from time to time, we need to shout our accomplishments from the rooftops for all that will listen. That brings us to Dove Direct’s 2016 Best of Atlanta award. The following Press release was provided by the Atlanta Award Program.

Atlanta Award Program Honors the Achievement

ATLANTA August 25, 2016 -- Dove Mailing has been selected for the 2016 Best of Atlanta Award in the Mailing Services category by the Atlanta Award Program.

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Each year, the Atlanta Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Atlanta area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Atlanta Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Atlanta Award Program and data provided by third parties.

The Atlanta Awards Program

The Atlanta Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Atlanta area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Atlanta Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

About Dove Direct

Dove Direct is the leading direct marketing, data management and mail services company in the Southeast. As an integrated solutions provider, located in Atlanta, GA, we serve local and international businesses as full service print, mail, data and marketing consultants, dedicated to increasing your (ROI) return on investment.

Printing has evolved with the advent of new technologies and Dove Direct has amassed the latest printing infrastructure that serves as the hub for any marketing initiative, such as direct mail, variable digital printing, data management, books, brochures, etc., thus being able to satisfy the various demands for unified printed marketing collateral. Any business looking to reduce time and cost, should place Dove Direct on their list of possible providers. More on Dove Direct - Click here.

The Takeaway

This Best of Atlanta Award serves as a notable accomplishment for outstanding service, customer excellence, and community commitment that helps further the local economy and adds positive fuel to the national economy. Congrats to Dove Direct! If your organization is looking to improve its print marketing campaigns, mailing directly via USPS, data management, transactional document creation, and other print solutions, that will save you time and money, then at the very least, Dove Direct should be added as a contact for consideration among full service commercial printers in your list.

Let’s have a conversation about printing, print software, brand equity and unified marketing collateral during our next Open House. We invite you to join us on Thursday, September 29th, 2016, from 9:30 am to 4:30 pm. Let us show you how to improve your document processes to optimize your workflow, reduce your costs, and maximize your organization’s printing, letter shop and mailing capabilities. And, if you bring us your files, we will create a demo file for you. For more information call Carla Eubanks at 404-629-0122 or email Carla at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Dove Direct, your Atlanta based print and mail solutions provider offers organizations end-to-end data, printing and mailing solutions: Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.

If you don't want to wait for the Open House, you can reach Dove Direct today by calling 404-629-0122 or use the contact form for Dove Direct.

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Leland Hicks is the CTO of MatterMax Media, a digital marketing agency that provides business strategy, web design, social media management and training.  He can be reached at lahicks@mattermaxmedia.com