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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Paying Attention to Marketing Metric Results Matter,” highlights why it is extremely important to reconcile your advertising deliverables, i.e. metrics, to ensure you received the number of impressions your ad campaign was promised.

Nielsen is famous for its’ ratings tracking software, which grew out the need for marketers and clients to demonstrate the value of buying television advertising, including the results of impressions delivered for each ad, in each program.

The ABC (Audited Bureau of Circulation) newspaper reports were created for marketers and clients to deliver readership numbers for advertising investment values.

In the years that followed, several third party advertising data analysis tracking companies sprouted up, such as Scarborough, Marshall, and others of the pre-digital era, that led to the hundreds of thousands of data analysis and tracking companies that measure advertising, social media, website traffic, click through rates, and of course, cost per click, made famous by Google.

Hits: 17


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Sales Email Templates that Increase B2B Customer Prospects,” addresses sales email best practices for B2B organizations looking to increase customers.

Emails…Gmails,..Swhemails!!! We’ve all been inundated with receiving and creating email communications across a variety of circumstances, and for the most part, are up to our ears in emails. There is without a doubt, marketing and communication surveys flooding the internet and email communication freeways depicting the value of emails as a critical marketing communications tool. While we use many tools to convey effective marketing messages, understanding best practices of how to use a particular tool in an ever changing customer universe, makes all the difference.

Hits: 20


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Variable Digital Printing Cuts Through the Clutter,” sheds light on a very effective print marketing tool that uses personalization, customization and location based data to niche target direct mail prospects and customers.

With all the hoopla about digital advertising, print is still an effective marketing tool, and direct mail is currently continuing to prove to be a dynamic marketing message conduit, by which imagery and messaging cuts though in ways that digital fails to accomplish.

Hits: 29


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Digital Marketing Conundrum,” discusses the paradox brands and marketers are caught between by continuing to invest in digital marketing even though these same brands and marketers agree that they have failed to extract the value of digital advertising via their collective global advertising spends.

Simultaneously, in the face of the yet unproven digital marketing value, many top brands and marketers are fixated on not only continuing to invest in digital marketing, but investing with increased numbers.

Hits: 41