Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Create Sales Email Content That Gets Read” offers a brief overview of how to create effective sales emails. Emails continue to be a force that yields high conversion rates… when they actually get read. The ability to create emails today has never been easier and quicker, from inception to distribution, all made possible with the rise of automated email tools such as Constant Contact, Mail Chimp and others.
How many email offers do you receive on a daily basis, and further, how many of those emails do you open or read? Regardless of your answers, you may find it enlightening to know that on average, folks receive 88 business-focused emails per day. In addition, 43% of email recipients fail to open or read those emails within the first 30 seconds of seeing them. More importantly, you have up to 8 seconds to command attention from those who actually open the email.
Let’s think about those email stats for a moment. Almost half of all emails on average never get read. The literal translation also suggests that folks are competing for about 50% of the email market share among emails that actually get read. That means we are all competing in a smaller universe of email recipients that actually open and read emails. Translation?... email content matters!