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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Is Your Brand Part of the U.S. $135 Billion Digital Video Marketing Industry?” highlights the continued rise of the Digital Video Marketing Industry’s impact. Video content marketing has been around for some time, however, the use of implementing digital video as a marketing tool has morphed into a digital video marketing industry.

In the age of visualization, steering away from text based marketing, digital video marketing is now ubiquitous, and is continuing to rise. According to a new 2017 study conducted by mobile video platform, Magisto, the U.S. digital video marketing industry is expected to climb to a $135 billion marketing sector. It’s obvious from these numbers that the digital video trend for marketing is a growth area, and like sales, brands are continuously searching for growth areas. Sales rule number 1: Selling products in a growth area is paramount for success, versus trying to sell products and services that have reached maturity and are no longer in a growth mode.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Variable Digital Printing Delivers Personalization” emphasizes the value commercial printing’s Variable Digital Printing (VDP) technology brings to creating effective personalization in the marketing arena. Moreover, this article will also shed light on why the use of VDP print technology is backed by sound reasoning and should be included as part of any brand or marketer’s media mix. In addition, Variable Digital Printing also demonstrates the capability to garner personal, one-to-one targeted engagement and responses.

In the Age of Personalization, most marketers are aligned with the digital side of personalization with their focus on social media, online shopping, reviews, surveys, website visits and the resulting data those mediums afford. Notwithstanding digital’s efforts to provide personalized communications, the rise of hacking, phishing, spoofing and bot intrusion results have leveled questions regarding the accuracy of digitally captured shared information. Based on the rise of bad actors infiltrating the online communication channels, marketers are faced with a make or break question, which is, ‘do you trust that your digitally captured data is secure and accurate?’

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Effective Consumer Engagement - A to Z” speaks to the unprecedented trajectory of consumers now having arrived in total command and leading the charge over and above brands and marketers. That’s right... for years we marketers have alluded to consumers being in charge, and now, in the age of instant search, social media, live web interactivity and chat bots, consumers dominate the conversations, including brand loyalty and picking the winners from the losers.

In the age of consumer dominance, marketing power has realigned itself and as a result, is pushing traditional branding and broadcasting mediums onto the back burner in favor of a liberated consumer environment. The disruption of traditional marketing mediums has also elevated consumer decision making through connectivity, which changes how consumers are being influenced, and moreover, how consumers are impacting each others’ perceptions.

In addition, with the rise of AI, IoT and the overall continuous digital onslaught, the path of consumer decision making is only going to accelerate. The digitally driven consumer market place now dictates that marketing in the days of old, is done. Brands and marketers that fail to incorporate and dominate the move to digital, will more than likely become Jurassic brands, and odds are good they could become irrelevant.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Millennials Prefer Reading Printed Collateral Rather Than On Digital Devices” identifies data that flushes out the number of folks who prefer to read printed material versus those who prefer reading from a digital device. The digital lords of the marketing manor continually insist that digital is the mighty fire breathing dragon, heaping brimstone and destruction upon all other marketing mediums throughout the capitalistic marketing kingdom.

Apparently, those digital czars have a real challenge insofar as many readers are hunkering down in the waning light of darkness, opting to use their mobile device flashlights to read printed materials, including at the break of dawn, and throughout the day. And that printed material reading trend is not only holding steady, but is increasing for many throughout today’s kingdoms. The Game of Thrones is not applicable for these 21st Century kingdoms, in that there will be no Daenerys Targaryen, the mother of dragons, or scrolls, swords, bows and arrows, or horses and queens dictating communication discourse. Instead, there are now highly sophisticated printing techniques, including a range of metallic inks and various coatings that ameliorate the senses.

We all know that technological advances are propelling the 21st Century forward, and at light speed, which is much faster than any fire breathing dragon. We also are aware that each iteration of a communication platform such as newspaper, radio, television, billboards and now the Internet have all found a way to co-exist and remain viable. That said, print, from the oldest days of scrolls, has been able to reinvent itself over the course of history and today, print continues improving its value, and is now part of the three top communication platforms. If your marketing strategy fails to include print collateral as part of the marketing mix, you could very well be mentally locked and living back in the 15th Century.

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