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Recent blog posts

customer engagement sign

Every successful business knows that customer satisfaction is the key to success.  Satisfied customers return time and time again.  They also prove to be great advertisers for your brand.  Do you want customers talking about your brand?  Then, you want to understand the final installment of our three-part series, Unified Marketing Builds Brand Equity.  In Part 3, “New Brand-Building Rules,” we consider how new technologies and customer expectations impact our ability to unify the brand and identify ways to stay ahead of this ever-changing market space.  Have you mastered the new rules of engagement?  Do you find yourself pining away for the days of old?  Do you want to jump start the new year with a better strategy?  If you answered yes to any of these questions, you want to begin developing your capacity to operate within the new rules of marketing.  These rules bring to mind the fable, “Who Moved My Cheese?” by Dr. Spencer Johnson.  

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A crowd of people

“If you have been in America for more than 5 years, … if you register, pass a criminal background check, and you’re willing to pay your fair share of taxes, you’ll be able to apply to stay in this country temporarily without fear of deportation.”  The President on Thursday, November 20, 2014.

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In Part 2 of our series, Unified Marketing Builds Brand Equity, we consider the conversations taking place online and offline and encourage you to “Brand the Conversation."  By doing so, you will be able to generate more leads and sales. 

There are more channels today to market your brand than ever before.  The explosion of social media together with our ability to be connected 24/7 means your brand is in play around the clock.  By default, your brand messaging has to be in sync with your brand value regardless of where or how the conversation takes place.

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A Weather Channel Map on Friday, November 14, 2014 showing Frigid Temperatures

This was a map of the nation’s temperatures around 7am, Friday, November 14, 2014.  I have no doubt that climate change is real.  But don’t take my word for it.  You can Ask Dr. H.

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