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Recent blog posts

a shipped wrecked on a reef

If you were on vacation, possibly lost at sea, and you learned that your company had acquired several new customers during your absence, you should ask two questions.  How much did it cost to acquire those customers and what is the average lifetime value of each customer.  It's a number that every successful business can tell you.  In fact, according to local economist Rajeev Dhawan, Director of the Economic Forecasting Center at the Robinson College of Business, Georgia State University, 2014 is shaping up to be a very good year for the economy.  Mr. Dhawan's sunny outlook is rooted in sound market research including national forecasts, local economic analysis, and several key metrics including job growth and personal income growth.  Those last two figures are critical because they tell me, the business owner, two stories. 

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long winding road

We’re halfway through the year and most of us will take some time to slow down.   Some will take that once in a life-time cruise they've been pining away for, others will head to the Hampton's for some R&R with the jet set, and the majority of us will get in the car and take a long and winding road trip to anywhere.   Whatever you decide to do, you should know that you won’t be alone.  According to Jiffy Lube, an industry leader in vehicle preventative maintenance, four in five Americans (78 percent) agree that road trips make the best vacations. (jiffylube.com)
 

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A man working out concepts on a chalk board

If someone were to ask who are your customers?  Could you describe them?  Could you speak to what they care about?  Do you know what they think about your brand?  If you’re going to speak to your audience, you should know what they care about so that you communicate the right message.

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Posted by on in Marketing
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Woman looking at potential customers

We’re kicking off the summer season with a 10-part series written to help you understand and market more effectively to your customers.  Getting this right is critical to your success and will help you not only with existing customers, but any new customers.  Let’s get started.

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