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Addressing the opportunities and challenges of marketing collateral.

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Recent blog posts

 an unfinished bridge with a green grow ball in between

With so much happening in the digital space, we constantly have to pinch ourselves when testing the validity of a balanced approach to marketing.  In fact, we’re currently testing this theory, again.  We have placed advertisements in both the physical and digital world and will measure the outcome.  We could have waited for the results but quite frankly, we already know what the results will be.  People who like to receive content in the digital world will appreciate our thoughtfulness.  However, people who love the touch and feel and personalization of a direct mail piece will be forever grateful that we continue to keep their preference in mind.  And those who prefer the sound of a human voice will answer the phone every time it rings! 

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Posted by on in Marketing
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business graphics with statement

Statements are one of those things that happen every month.  It could be compared to grocery shopping, laundry, even house repairs or cleaning.  It happens every month.  They are almost always formatted the same way and they usually result in someone writing or debiting an account to pay a biller.   That sounds pretty dry until you rethink the myriad ways and uses of the statement.  Yes, it is a consistent billing system for the payee but it is also a unique opportunity to market more offerings.

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Cosmopolitan Declares a Season of Politics
This has been a week of declarations.  Declarations of war, NFL transparency, Beyonce voters, and of course, the biggest IPO ever, well almost! 

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Posted by on in Marketing
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diverse hands holding question why
Once you have made up your mind to do it, do it.  However, more important than anything else is why you want to do it. 

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