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Recent blog posts


Fall trees in a park

As we close out the month of October, we have three great places we'd like for you to go.  In fact, we have something for every single person on the planet!  Of course, one of the greatest show's on earth is taking place right now and everyone can participate!  Yes, I am talking about...

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Google Annotations allow you to place notes on the over-time graph

In our third and final post, How to Track Your Offline Marketing, we look at Google Adwords, Annotations and Analytics.  

You might be surprised to hear that in times past, marketers didn’t spend a tremendous amount of time tracking results.  It wasn’t too long ago when there was a sense that any advertisement, be it television, newspaper, radio, direct mail and/or billboards, did the job.  Clearly, this was before the internet and before there was a scientific, indisputable way to determine the impact of any marketing efforts.  The internet, and Google specifically, has changed all of that.  

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Man circling the words Direct Marketing

You and/or your marketing team have just created a phenomenal marketing campaign to sell one of your offerings.  You have used marketing in the past to advertise your wares, but you haven’t been sure how effective each channel has been.  There’s a more accurate way to track and measure your offline marketing through the use of various technology tools. 

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Ebola Facts artwork from the Surgeon General website

Crises have a way of bringing to surface all those things that were swept under the rug.  Some call it a day of reckoning.  Other's refer to it as the day the roosters came home to roost.  Other's call it just plain ole "time to own up."  It's time for someone to own up to the Ebola Crisis and we don't mean "finger pointing."  When people want answers they call the boss.  So we ask, "Where's the boss?"  Who's in charge of the Ebola Crisis?  That's not an executive job as in the POTUS.  That's an administrative position, hopefully held by a physician.  

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