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dove-direct-blog-surviving-crowded-marketing-waters-pt-4.jpg

Welcome to Dove Direct's Marketing Collateral Blog. This week we are continuing with the fourth installment of the seven part series, Surviving Crowded Marketing Waters Part 4, "Creating a Marketing Audit," and if you are just joining our posts, we recommend that you also read the first & second installments, Surviving Crowded Marketing Waters and Part 2 Navigation Set Up.

In last week's post, we discussed why organizations need to (a) Determine their marketing mix and then (b) automate their marketing tasks in order to assist buyers in the sales cycle.

Part 4 - “Creating a Marketing Audit” presents an organizational approach to effectively understand what should be included in your marketing mix from an internal research and analytical perspective.  This process requires including BIG Data on some level of information gathering. In short, you can expect to fail when attempting to sail in competitive oceans without a plan to navigate from.  This process holds true regardless of your targets; i.e., consumer, B2B, or not-for-profit organizations.

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Welcome to Dove Direct's Marketing Collateral Blog. This week we are continuing with the third installment of the seven part series, Surviving Crowded Marketing Waters Part 3, "Marketing Efficiency," and if you are just joining our posts, we recommend that you also read the first & second installments, Surviving Crowded Marketing Waters and Part 2 Navigation Set Up.

In last week's post, Dove Direct charted a basic course of marketing challenges experienced by start-up and existing businesses in today's crowded marketing waters. This week, we will launch part two of the seven steps necessary to map and develop a complete Marketing Plan outline that will assist such companies in navigating these crowded marketing seas.

Part 3 - “Marketing Efficiency” discusses why organizations need to (a) Determine their marketing mix and then (b) automate their marketing tasks in order to assist buyers in the sales cycle. 

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Posted by on in Mobile
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graph depicting devices that play a role in purchase decisions

Whether you market to B2B or B2C, you must have noticed that mobile has become the catalyst for nearly every human behavior!  Consumers carry their mobile device(s) everywhere.  One might think that the smart phone is the hub for anything deemed important.  It helps consumers track their most critical moments including appointments, telephone calls, events, weather, music, health, fitness, and so much more.  In fact, it wouldn’t be hard to imagine that a smart phone is the only required game in town.  However, you would be sadly mistaken.  It’s true, smart phones are ubiquitous but consumers still turn to traditional channels to complete the sales process.  In other words, while the transaction may start on a smart phone, 9 times out of 10, it won’t close on the phone.

Tagged in: b2b b2c consumers devices
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Welcome to Dove Direct's Marketing Collateral Blog. This week we are continuing with the second installment of the seven part series, Surviving Crowded Marketing Waters Part 2, "Navigation Set-Up," and if you are just joining our posts, we recommend that you also read the first installment, Surviving Crowded Marketing Waters.

In last week's post, Dove Direct charted a basic course of marketing challenges experienced by start-up and existing businesses in today's crowded marketing waters. This week, we will launch part two of the seven steps necessary to map and develop a complete Marketing Plan outline that will assist such companies in navigating these crowded marketing seas.

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