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Posted by on in Strategy
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Dove Direct Weekly Highlights -  Master being Digital, Mobile and Social 

digital interaction cloud

The importance of being a digitally minded company became an imperative in 2015 when B2B became B2C2B.  Your business buyers are online, searching for automated services, tapping into online communities for insight, and are just as likely to want the latest digital gadget as any other consumer!  That’s why it is imperative that you master going digital now.  And, while you want to be strategic with your digital rollout, you should definitely focus on the experience, mobile and social media now. 

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dovedirect-the-internet-of-things-personalizaton.jpg

Welcome to Dove Direct's Marketing Collateral Blog.  This week's blog features the second installment of the three-part series, The Internet of Things - Part 2 - "Personalization."

If you haven't noticed lately, or if maybe you have been taking for granted that personalized direct mail and emails with your name on them are just an ordinary, any day occurrence, then think again, particularly in instances where you are receiving one of these communication types for the first time, seemingly out of the blue.  Ever wonder how "they," businesses found you?  Well, I can certainly entertain the notion that leans toward the idea that it must be "The 6 Degrees of Separation," which suggests all of us are but a mere 6 persons away from knowing each other by association.  Nice try, however; I believe that notion misses the mark.

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Posted by on in Tips
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Dove Direct Weekly Highlights -  Is Your Legacy Killing Your Future:
And What You Can Do About It Now

cloud and the words legacy advice

You’ve heard the terms and buzzwords: content is king, blue ocean strategy delivers, omnichannel marketing rules, and then there is your legacy. The very foundation on which you have built your entire universe through blood, sweat and years of investment and painstaking work, now standing between you and your next success. How could this be? It’s analogous to the “Innovator’s Dilemma.” Do you disrupt what you’ve built in search of the next big thing? Or, do you hang on to what you’ve got?

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Welcome to Dove Direct's Marketing Collateral Blog.  This week's blog features the first installment of the three-part series, The Internet of Things - Part 1 - "Brand Equity."

When Google launched in 1994, the journey of a robust internet began.  About 10 years later, sometime around the mid-2000s, The Internet of Things (IoT) emerged to reshape global communications.  In fact, the surge in Internet-connected devices, driven mostly by computer and mobile phone sales, changed the landscape in that for the first time, a trend was established whose growth rate eclipsed that of the global population. As 2008 rolled around, accompanied by the Great Recession of 2008, notwithstanding the global economic woes, the planet had become laden with more Internet-enabled devices than the global population.  Hence, the Internet of Things (IoT) had been catapulted to the front of the communications line.

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