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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Benefits of Email Automation and Personalization” speaks to 24 Email Marketing Stats all marketers and brands should be cognizant of for marketing campaigns. With all the marketing noise surrounding the social media environment, email marketing, the must-have tool for marketing communications, is often being taken for granted.

When we talk about the digitalization of the marketing footprint, the conversations typically focus on concepts such as content marketing, video marketing, mobile marketing, and then proceed to the marketing mediums, directed at the IoT (Internet of Things), social media channels, websites, etc., followed by personalization and automation tools.  However, personalization and automation are now on the front page.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Collateral Ideas for 2018” serves as a refresher overview depicting the wide variety and range of printed collateral that should be included into any marketing mix. Often times when we speak of printed collateral, those top of mind discussions are typically limited to business cards, flyers, brochures, posters and booklets.

Thanks to the addition of advanced print technology, including graphic software, many more creative print pieces are available today. Marketing as a discipline involves multiple aspects, from content creation to tag lines and above all, to the visual delivery system used for publishing or output, from videos to gifs, to printed content, of which the latter can be also be applied to digital content.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “10 B2B Content Marketing Trends for 2018” expands upon our last post, “B2B Content Marketing Numbers for 2018” showcasing just how much of a change B2B content marketing has undergone over the past year. These 10 B2B 2018 content marketing trends are trends every B2B marketer should be cognizant of. According to the “B2B Content Marketing 2018, Benchmarks, Budgets and Trends, North America” report, 63% of B2B marketers stated they are much more successful with their content platforms than they were last year.

In addition, the report conducted by the Content Marketing Institute along with MarketingProfs, demonstrated that going forward, 80% of these marketers are going to focus on growing their audiences. The survey included 870 North American B2B marketers inclusive of various company sizes and industry sectors.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “B2B Content Marketing Numbers for 2018” uncovers current B2B content marketing numbers, depicts which marketing tools and types are rated best, and showcases where the B2B content marketing surge is headed. In the event your B2B organization has been slow to, or have failed completely to incorporate the latest B2B content marketing trends, this post is a must-read for your marketing team. Conversely, for those B2Bers who have embraced content marketing changes, these researched numbers are also well worth understanding.

In short, B2B content marketing has been evolving over the past 5 years, and has grown up, or come of age so to speak, particularly blowing apart the notion that B2B content marketing strategies are and should be invariably different from that of B2C content marketing strategies.

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