Welcome to the Dove Direct Marketing Collateral Blog. This week we will discuss the Power of the Branding Campaign.
In the search index world, don’t you find it interesting that Google search results show that the keywords “marketing” and “branding” show such minuscule results that Google Trends says there is not enough data requests to rank them? Of course you could probably use the Keyword Planner to find these scant results just to get a reading. How far our society has come, or should we say, evolved on the subject of “marketing” and “branding.”
Today, we have evolved due to technological advances, so much so that in 2014, Internet advertising surpassed that of network television for the first time in history. While on the surface it would appear that "marketing" and “branding" interests have left the planet, you don't have to look far to see the results of successful marketing and branding campaigns.