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Recent blog posts

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Welcome to the Dove Direct Marketing Blog. This week we will discuss how Thought Leadership can change the trajectory of your print business model.

Great leaders are not only able to effectively communicate with their target audiences, but are also blessed with knowing what their constituents want to hear, and when it comes to products, what they want.

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Posted by on in Direct Marketing
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The results are in.  According to the Direct Marketing Association (DMA), direct mail outperforms digital channels by 600%.  You read it right.  Direct marketing outperforms online marketing, email, social media, paid search, and mobile, combined!  We know that you are thinking - no way.  That can’t be right, but it is and you can even purchase the information from the direct marketing association and read the full report at www.thedma.org/bookstore/.  As a mail and print shop, we understand the effectiveness of direct mail, however, to help our readers of this blog grasp the full meaning, we’re laying out the top 5 reasons behind the effectiveness of direct mail. 

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Posted by on in 2015
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Welcome to the Dove Direct Marketing Blog. This week we will discuss why printed materials and digital are a vital part of the media mix.

No doubt you have read recent articles that claim for the most part that print is dead, or at the very least dying a slow death. You are also probably aware that newspapers are on the decline, so much so that most major newspapers have shifted their focus to the digital online world. In fact some newspapers have closed down their print publications altogether.

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Posted by on in Direct Marketing
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 Arrows with Mail Marketing on grunge textured concrete wall

The debate between direct mail and digital continues and it is one that we encourage you to have.  However, this is not an either or discussion, rather it is how to blend both delivery mechanisms to optimize your goals.  When you consider that Google, a leader in technology uses direct mail on average 8 - 10 times per year, you come to understand that offline behavior is just as important as online behavior and that the two actually work together. 


When to Use A Direct Mail Piece

It makes sense to use a direct mailer whenever you have a specific offer for a specific customer.  You already have the customer’s name, address, and other data that allows you to truly personalize your message.  This is critical in a day and age of information overload and clutter.  To break through, you need to have a reason to target your recipient with a message that appeals directly to them.  This is where direct mail excels.   Direct mail is personal and can include calls to action that you would not extend to everyone.

Most of our customers are transactional vendors.  They have monthly statements, quarterly communiques and special notices that must be delivered on-time, securely and through the United States Postal Service.  This method of delivery continues to provide personalization, top-of-mind awareness, niche targeting, branding opportunities, digital integration, and specific calls to action.  

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