Every successful business knows that customer satisfaction is the key to success. Satisfied customers return time and time again. They also prove to be great advertisers for your brand. Do you want customers talking about your brand? Then, you want to understand the final installment of our three-part series, Unified Marketing Builds Brand Equity. In Part 3, “New Brand-Building Rules,” we consider how new technologies and customer expectations impact our ability to unify the brand and identify ways to stay ahead of this ever-changing market space. Have you mastered the new rules of engagement? Do you find yourself pining away for the days of old? Do you want to jump start the new year with a better strategy? If you answered yes to any of these questions, you want to begin developing your capacity to operate within the new rules of marketing. These rules bring to mind the fable, “Who Moved My Cheese?” by Dr. Spencer Johnson.