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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How User Mindsets Impact Strategy,” takes a deep dive into understanding user/consumer mindsets, and the resulting business strategies that should align with user/consumer mindsets.

Analyzing human behavior habits can be tricky in spite of all the automated software platforms available whose primary design is aimed at gathering and compartmentalizing behavior routines. That said, there is the automated approach and the hands on traditional approach to behavior analysis, and then there is that sweet spot, in the middle, melding both approaches to obtain a more thorough analysis.

Real world behavior in many cases transcends the automated process, which by default is pre-programmed and can be known to have shortfalls.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Transpromo Marketing Raises the Bar,” speaks to an almost hidden marketing component that is highly effective in increasing brand visibility and ROI potential.

According to a Wikipedia definition; “Transpromo is a compound expression formed from the words "transaction" and "promotional". By adding relevant messages, companies can piggyback promotion or even advertising onto existing transaction-related documents, such as statements, invoices, or bills. Transpromotional documents combine CRM (customer relationship management) and data mining technology with variable data printing and location intelligence.”

Transpromo is also akin to product placement as seen in movies and television programming where sponsored advertisers pay to play in a movie or television show. Transpromo is also very similar to groups of sponsors that invest in piggybacking for eyeballs via being included in the event’s marketing collateral.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2017 Content Curation Guide,” offers guidance with respect to creating content that actually resonates with the target market and social media influencers. The act of curating your content starts with researching and scouring the web to uncover what your targeted prospects are actually concerned about.

Anyone from professional marketers to individuals sitting on a couch can produce content, which presents a new challenge for marketers developing content that resonates at the sales level. Despite the new “let’s ignore the facts” premise introduced by the 2016 presidential campaign, the methodology required to bring truth to advertising could not be more of a challenge.

That said, this opens a new door of opportunities for marketers and organizations looking to improve brand equity, by speaking truth to products/services. Therefore, since we all are locked into using social media and the online digital world to communicate, share, like, post, reply, create sub-groups (niche markets) including purchases, then content marketing creation will need to be curated for best results.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2017’s Social Media Trends - Growth Versus Loss,” uncovers several notable trends predicted to have an impact on business viability. Businesses will either grow or become stagnated and eventually suffer losses, particularly as ROI is pitted against marketing initiatives in the social media realm.

Let’s begin with identifying and accepting factual data generated across a multitude of data collection agencies and marketing analysts, that stipulate technological advances in the digital space are changing the way businesses should market in the social media space. In addition, this data trove most notably declares that the social media landscape will have an impact on how companies can utilize these data directives to ensure successful marketing campaigns.

In 2017, the world has changed and is continuing to change with startling efficiency based on previous predictions that have come full circle in 2016 and is continuing to morph and evolve at nanosecond speed. Will your organization take heed and incorporate the 2017 social media trends that are already underway?

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