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Recent blog posts

Jif Brand Tagline and Jars

Marketers spend a ton of money getting customers to recognize and buy their brand.  It makes sense, right?  After all, that’s why you’re in business to sell something at a profit.  Otherwise, no one would bother.  However, for your brand to stand out in the market and be purchased, you have to get customers to notice your brand, recognize it on the shelf, recall the positives from previous purchases, and once again, buy!  Otherwise, you’re just another product.  In Part 5 of our 7 part series, Marketing to Attract New Customers, we emphasis the importance of consistently making your brand standout.  

Reality let’s us know that everybody is selling something.  And, it has become harder and harder to differentiate one product from another.  Peanut butter is peanut butter!  

What distinguishes one peanut butter brand from the other are the following distinctive assets.  

- Jif in bold white upper and lower case letters. 

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Money in the sky

According to a 1Q2014 data report from Kenshoo, 69% of search marketing professionals worldwide said Google’s Product Listing Ads (PLAs) perform better causing Google’s revenues to shift.  That’s important because PLAs give consumers the information they need without additional keywords or advertising text. 

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Different icons

In part 4 of our series, Marketing to Attract New Customers, we look at how brands can improve their branding.

Why do people buy one brand over and over again, even if it’s not the best brand?  You see this phenomenon all the time.  The best person isn’t hired.  The best mayonnaise isn’t purchased.  The best burger isn’t eaten.  You name and you can see that the best brand in the category isn’t necessarily the brand that gets purchased the most.   Why do some brands outperform others?Commercial brands and personal brands have one thing in common- they’re in your face 24/7 with the right assets. 

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Content and Context for B2B, Social Media & Transpromo Marketing

King and queen crown with words content and context

From B2B to Social Media to Transpromo Marketing - It's all about content and context.  

Anyone that's creating content, which is just about everybody, and who sells to B2B would benefit from reviewing Al Urbanski’s take on “The Six Kinds of B2B Content Consumers.”  For Urbanski, it's all about content, credibility and consumption which is really another way to say - whose your reader and why do they care.  

Hits: 156