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Addressing the opportunities and challenges of marketing collateral.

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Recent blog posts

Man circling the words Direct Marketing

You and/or your marketing team have just created a phenomenal marketing campaign to sell one of your offerings.  You have used marketing in the past to advertise your wares, but you haven’t been sure how effective each channel has been.  There’s a more accurate way to track and measure your offline marketing through the use of various technology tools. 

Hits: 35

Ebola Facts artwork from the Surgeon General website

Crises have a way of bringing to surface all those things that were swept under the rug.  Some call it a day of reckoning.  Other's refer to it as the day the roosters came home to roost.  Other's call it just plain ole "time to own up."  It's time for someone to own up to the Ebola Crisis and we don't mean "finger pointing."  When people want answers they call the boss.  So we ask, "Where's the boss?"  Who's in charge of the Ebola Crisis?  That's not an executive job as in the POTUS.  That's an administrative position, hopefully held by a physician.  

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Posted by on in Marketing

vanity url on website

The integration between online and offline marketing is extremely complementary and trackable.  Instead of isolating promotions to online or offline, your offline marketing should lead to online activity.  It may be a visit to your website, your social channels, a form, or a user review.  When that action happens, you can measure the impact of your offline campaign based on online user behavior.

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Story Telling artwork

They say a picture is worth a thousand words.  And, then there's the one that says, if it's worth repeating it's worth writing down.  The truth is we just can't get away from the different mediums that we choose to tell a good story.  Whether it's the printed word, the lyrics song, or the pictures taken, we know the essence of all those activities is to tell a good story. 

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