Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Power of Print Imagery” identifies stunning best-of-class print examples across an array of industries that effectively create mindshare, while delivering targeted messaging. These print ad examples support why the recent Google search index of “Print-as-an-Art-Medium” is trending above 100% for the past few months.
It’s very easy for marketers to push traditional advertising mediums to the back burner while shifting most of their resources to the digital mediums. This shift to the digital side of the advertising spectrum leaving behind the traditional mediums such as print, defies logic in the overall sense that top world ad agencies support the ideology that effective marketing requires a mix of advertising mediums to effectively raise brand equity and ROI.