Addressing the opportunities and challenges of marketing collateral.
We're contemplating the future of business, work, even retirement in this week's highlights as we head into the Labor Day weekend. Salesforce.com is betting that the future customer engagement model is a LinkedIn style "pay to play" network.
Sometimes, you want to swim with the sharks or feed man-eating lizards, on a whim or a dare. Other times, you just want to close the deal. We understand how you feel. In fact, we’ve felt that way ourselves. Regardless of our ambition or quota, as marketers we must at all costs avoid this common list of don’ts while trying to acquire new customers.
When you can’t make something happen through normal channels, the alternative is to protest. This week has seen more protests than at any time since the last “Occupy Wall Street” demonstration. Protests, when done effectively can change the world, a nation, even a town. To say nothing is neither good or bad. It simply means that the customer's voice has not been heard.
Whenever anyone starts a business regardless of the industry, whenever anyone decides to compete in different categories of an industry, or whenever anyone wants to expand their business, the number one question that needs to be asked and answered: Who are our customers and how do we reach them? In part 8 of our series, Know Your Customer, we list 10 Ways to Attract New Customers.
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