With so much happening in the digital space, we constantly have to pinch ourselves when testing the validity of a balanced approach to marketing. In fact, we’re currently testing this theory, again. We have placed advertisements in both the physical and digital world and will measure the outcome. We could have waited for the results but quite frankly, we already know what the results will be. People who like to receive content in the digital world will appreciate our thoughtfulness. However, people who love the touch and feel and personalization of a direct mail piece will be forever grateful that we continue to keep their preference in mind. And those who prefer the sound of a human voice will answer the phone every time it rings!