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Recent blog posts

Posted by on in Tools
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artwork with the word templates

There are times when you want to provide your customers with information that really stands out.  These could include classic tools like a business card, a brochure or a postcard.  You may even want to create a special printed piece such as a booklet to communicate important information. That’s why we have created specific downloads for your convenience.  You can save time and money with our existing templates and dies.

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Posted by on in Marketing
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dove-direct-blog-marketing-technologies.jpg

Welcome to the Dove Direct Marketing Blog. This week we will discuss Marketing Technology - Recommendations versus Predictions.

Marketing Technology took a weird turn in 2014.  Probably due to rush to market incentives, Marketing Technology merchants became utterly confused about what they were selling: recommendations or predictions?  How about selling recommendations as predictions?  Got that?  Recommendations are now being sold as predictions.  That too will change in predicting how marketing technology will evolve and be utilized in the years ahead.

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US postal service trucks

When the USPS implemented new postage pricing in 2Q2015, the price of a stamp did not increase, although most other forms of mail did!  Here’s the rundown on the new mail increases and what it means for your bottom line.

In general, all other forms of mail increased by nearly 2% as follows: 

  • Postcards increased by $0.01
  • International First Class letters and Registered Mail letters climbed by $0.05, and
  • Comparable increases were also seen across several classes of certified mail also increased
Tagged in: mail postage usps
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Posted by on in Marketing
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dove-direct-blog-art-of-cold-calling.jpg

Welcome to the Dove Direct Marketing Blog. This week we will discuss the Art of Cold Calling.

Anyone who has ever held a sales job has no doubt experienced a management team bent on what is commonly referred to as “cold calling.”.

These so-called “cold calling” experts insist that it's a numbers game, in sales that is, in that the more cold calls you make, the more likely you are to have success in closing sales deals.

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