Welcome to the Dove Direct Marketing Blog. This week we will take a look at Brand Measurement as tied to revenue generation.
First of all, Dove Direct would like to thank you, our readers for the continued support throughout the year. We also wish all a Happy Holiday Season for those of you that celebrate one.
How many times have we received an email, voice mail or newsletter advocating yet another marketing organization touting brand and marketing measurement? Today, the focus of advertising accountability is creating new opportunities and challenges spurring debates within top marketing organizations, agencies and clients alike to develop a system whereby brand equity can be measured.