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Recent blog posts


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Create Sales Email Content That Gets Read” offers a brief overview of how to create effective sales emails. Emails continue to be a force that yields high conversion rates… when they actually get read. The ability to create emails today has never been easier and quicker, from inception to distribution, all made possible with the rise of automated email tools such as Constant Contact, Mail Chimp and others.

How many email offers do you receive on a daily basis, and further, how many of those emails do you open or read? Regardless of your answers, you may find it enlightening to know that on average, folks receive 88 business-focused emails per day. In addition, 43% of email recipients fail to open or read those emails within the first 30 seconds of seeing them.  More importantly, you have up to 8 seconds to command attention from those who actually open the email.

Let’s think about those email stats for a moment. Almost half of all emails on average never get read. The literal translation also suggests that folks are competing for about 50% of the email market share among emails that actually get read. That means we are all competing in a smaller universe of email recipients that actually open and read emails.  Translation?...  email content matters!

Hits: 4


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Salesforce Mistakes to Avoid” speaks to common mistakes salespeople make by failing to conduct a thorough needs assessment for client targets.

Today’s post identifies examples of lost sales opportunities and how to avoid those salesforce's costly mistakes. It is difficult enough for salesforce communities to nail down face-to-face sales meetings, let alone close the deal on the first meeting. In today’s nano-second world, there’s a ton of stuff going on for both the B2B and B2C industries, so landing an in person meeting, should be taken as an opportunity to produce a second meeting.

In short, if a sales person fails to uncover the genuine concerns and challenges a business may be experiencing, then the likelihood of a continued conversation between the sales person and the client contact will most likely fail to happen.  We acknowledge that many sales people feel like they are walking a tightrope, between the clients needs and sales goals.  So let's dive in...

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Top Marketing Trends for 2017” sets forth top marketing trends that we believe will be critical for successful marketing campaigns and initiatives in 2017. No doubt, for 2017, there are at least 50 trend prognostications offered by a variety of marketing specialists, gurus, pundits and technology experts. That said, we contend that by connecting the dots, we can forecast the probability of some upcoming trends to prepare for.

In recent posts, we have covered a wide range of marketing, branding, sales and technological topics that most would agree, could lead to developing a “best practices” stamp. However, we also acknowledge that “Best Marketing Practices” is subject an organization’s particular offerings and goals.

Hits: 37


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Social Media the Brand Game Changer Pt-3” presents the final installment into the challenging marketing waters brands are experiencing in the social media age. In the first 2 posts, that being part 1 and part 2, we discussed evidence pointing to why brands are struggling to meet ROI projections, why branded campaigns are faltering, the cultural revolution brought on by the effects of social media, including the emergence and effects of crowdculture, and of course, branded content’s successes and challenges.

Today’s post will discuss how brands become iconic and the fact the previous analyses of brand building techniques may need to be rethought in the age of social media. Keep in mind that mass audience advertising in today’s highly splintered social media subcultural universe is not only challenging but far more expensive than just having a television and/or radio budget.  In addition, today, it is the social media crowdculture that elevates brands into the iconic universe.

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