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Posted by on in Marketing

diverse hands holding question why
Once you have made up your mind to do it, do it.  However, more important than anything else is why you want to do it. 

Are you doing it because it's the right thing to do.  Or, do you have some ulterior motive. 

Whatever your reason.  It can only be justified by why.  Why did you do it?  Now you can decide if you really should do it.

Dove Direct offers organizations end-to-end transpromo marketing:  Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.  

You can reach Dove Direct by calling 404-629-0122 or use the contact form for Dove Direct.

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 Children reading books in a fanciful forest

I'm wondering what will capture our imagination next?   Certainly, the long awaited and sustained Apple announcement had many sitting on the edge of their seats.  Then there's the bidding that occurs whenever a Hermes or Birkin bag is announced or retired.  Remember all the news about seats on a shuttle to the moon?   What else will capture our imaginations, hearts and wallets?   

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Posted by on in Marketing

pictures of customers

Here’s a really important quote that I read earlier today in
Inc., September 2014.  “Gallup’s chairman and CEO, Jim Clifton, contends that the United States invests too much attention and too many resources in innovation, and not enough in “the real source of economic energy, which is the unusually talented entrepreneur who is able to create a customer.”  After coming off the heels of a 10-part series, "Know Your Customer," and seeing the results of the Inc. 500, we thought that we would revisit a topic that we kicked off in January.  Namely, “Two Trends to Watch in 2014:  Disruption and Customer-Centric."  If you missed the post, here’s a link.

Exactly, what do we mean when we say, “Customer Centric?”

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Best practices

While it’s been a beautiful summer in terms of the weather for most of the country, we’re entering into the selling season.  Children are returning to school, vacations are winding down, and everyone is getting back into a routine.  One routine that will definitely help you regardless of your profession or industry are utilization of best practices.

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