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Posted by on in Marketing


Welcome to the Dove Direct Marketing Blog. This week we will take a look at Brand Measurement as tied to revenue generation.

First of all, Dove Direct would like to thank you, our readers for the continued support throughout the year. We also wish all a Happy Holiday Season for those of you that celebrate one.

How many times have we received an email, voice mail or newsletter advocating yet another marketing organization touting brand and marketing measurement? Today, the focus of advertising accountability is creating new opportunities and challenges spurring debates within top marketing organizations, agencies and clients alike to develop a system whereby brand equity can be measured.

Hits: 1

Posted by on in Strategy

% to reach customer bubbles

As we wind down 2015, with about 30 days in the work calendar, marketers are reviewing what are the best ways to deliver individualized customer experiences.  As everyone does not work from the same office or during the same hours anymore, one needs to take a truly omni-channel approach to reach customers.

Hits: 11

Posted by on in Marketing


Welcome to the Dove Direct Marketing Blog. This week we will shed some light on marketing to the Millennial Generation.

If you are not sure about the birth range of the Millennial Generation, also known as Generation Y, their birth range is from 1980 to 2000. Often referred to as the most difficult generation to market to, there are methods and practices to include in your marketing strategy.

Hits: 29

Posted by on in Social Media


Welcome to the Dove Direct Marketing Blog. This week we will discuss how social media marketing is reshaping the marketing landscape and what strategies may be necessary to ensure achieving a successful outcome.

There is an ongoing debate among social media marketers and organizations utilizing social media marketing as to whether or not ROI is growing. This social media debate often overlooks some of the root causes behind why a social media marketing effort fails to generate leads, sales, etc..

Hits: 76