In part 4 of our series, Marketing to Attract New Customers, we look at how brands can improve their branding.
Why do people buy one brand over and over again, even if it’s not the best brand? You see this phenomenon all the time. The best person isn’t hired. The best mayonnaise isn’t purchased. The best burger isn’t eaten. You name and you can see that the best brand in the category isn’t necessarily the brand that gets purchased the most. Why do some brands outperform others?Commercial brands and personal brands have one thing in common- they’re in your face 24/7 with the right assets.