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Posted by on in Marketing


Welcome to the Dove Direct Marketing Collateral Blog. This week we will discuss the Power of the Branding Campaign.

In the search index world, don’t you find it interesting that Google search results show that the keywords “marketing” and “branding” show such minuscule results that Google Trends says there is not enough data requests to rank them? Of course you could probably use the Keyword Planner to find these scant results just to get a reading. How far our society has come, or should we say, evolved on the subject of “marketing” and “branding.”

Today, we have evolved due to technological advances, so much so that in 2014, Internet advertising surpassed that of network television for the first time in history. While on the surface it would appear that "marketing" and “branding" interests have left the planet, you don't have to look far to see the results of successful marketing and branding campaigns.

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Posted by on in Tips

silhouette of crowd and office buildings

Although three-martini lunches may be a bygone era, there are multiple ways to keep customers knocking.  One way is to increase your organizations visibility.  To do that usually requires upfront financial marketing commitments, however, you can also take time to be more creative and explore areas where you can get more bang for less buck! 

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Dove Direct
unveils the seventh and final installment of the Surviving Crowded Marketing Waters series, “Tracking Your Marketing Results.” Over the last five weeks, we have presented five installments of the Surviving Crowded Marketing Waters series.

1. Surviving Crowded Marketing Waters - “Surviving Crowded Marketing Waters

2. Navigation Set-Up - “Navigation Set-Up

3. Marketing Efficiency - “Marketing Efficiency

4. Part I- Creating a Marketing Audit - “Creating a Marketing Audit

5. Part II – Creating a Marketing Audit - “Creating a Marketing Audit-2

For those of you who have completed the activities presented in the previous five weeks of the Surviving Crowded Marketing Waters series, your sailboat (business at starting point) has now been upgraded to a full scale yacht, (business complete with analyses) ready to set sail.

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Posted by on in Print

digital printing press

If you are like most CMOs and marketing teams, you’re probably challenged with making sure that your organization’s marketing strategy is effective in an increasingly fragmented marketplace.   You want to drive growth, provide personalization, turn a profit, and most of all, you want to invest where you can measure and document the return.   That’s why it is important that you not only have a single view of your multi-channel marketing efforts, but you also know how these channels interact and compliment each other.   

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