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Recent blog posts

Posted by on in Social Media

social insights: CMO edition

Everyone relies on Twitter to get the latest news as fast as possible, to spread the word of any revolutionary movement, and to glean strategic insight from anyone in the game who understands technology, data and people.  In a mere 140 characters a lot can be accomplished.  It’s a marketer’s dream, while simultaneously creating the most challenging environment ever with the proliferation of devices, metrics, and choices.  For that reason, we’re pleased that Leadtail and Neustar have joined forces to provide us a view of the CMOs take on social media.

Hits: 16


Welcome to the Dove Direct Marketing Blog. This week we will discuss 6 challenges the print industry is facing.

Printed works have been a tradition of human history throughout the ages, and continues to be a contributing communication format even today. That said, it should be noted that as technology explores and presents new methods of communication, all industries are challenged with keeping up with those technological improvements as well as understanding how the marketplace is adapting to change.

Hits: 17

Posted by on in Strategy

computer, mailbox, letters

It is often in our most dire time that we find the inevitable way out.  It’s a journey that is familiar to most, although when you are personally on the road seemingly less travelled, the feeling is one of isolation and loneliness.  Oftentimes when we experience life’s challenges, we are inclined to believe that we are the only person going through a rough spell.  Yet, once out of the conundrum, we learn along the way that we weren’t alone and that against all odds we are able to overcome life’s most challenging circumstances.  

Such is the case this week when we look at three situations that remind us no matter how difficult our circumstances may seem, we are not alone.  Regardless of the outcome, the experience can make us stronger and help to define who or what we are capable of becoming, if only we challenge ourselves to press forward.  Case in point, the U.S.Postal Service.

When so many counted the USPS out, along comes requests for all manner of goods to be delivered by your postman.   According to D. Eadward Tree, e-commerce has changed the national mail service.  Between “Black Friday,” the shopping day after Thanksgiving, and “Cyber Monday,” the Monday after Thanksgiving, packages are quickly becoming the bread and butter of the USPS.  You can read how Amazon, consumer goods providers, and the size of your mailbox is fueling growth for the USPS, in “10 Ways E-commerce is Reshaping the USPS.”

If you were in the U.S. the last week’s of September, you could not miss the fanfare given to Pope Francis.  While he has shown himself to be one of the most humble human beings walking the earth, everyone else rolled out a reception worthy of a “rock star.”  From impressive greeting lines, table placards and commemorative memorabilia such as calendars, bumperstickers, posters, t-shirts and more, folks everywhere clamored for a piece of the pope.  While we are a digital society, we yearn for tangible keepsakes.  There are some things that we want to hold onto forever, even if so many missed the opportunity to have eye contact while capturing the moment with a selfie. 

Tagged in: business strategy usps
Hits: 32

Posted by on in Marketing


Welcome to the Dove Direct Marketing Blog. This week we will discuss why the print industry should be ecstatic with a trending opportunity, with certain print related areas on the rise, such as Print - As a Visual Art Medium.

As pointed out in the book, China Megatrends, The 8 New Pillars of Society, we are living in the image age, among other age descriptors, and the rise of art and artistic renderings from building architecture and new home designs, to posters, banners and printed materials, which are at the top of the Google Trends, list, specifically, Print - As a Visual Art Medium.

Hits: 44