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Recent blog posts

a baker

Marketing Automation isn’t new but interest and demand in marketing automation tools is exploding across every industry and every customer size.  And that makes sense when you consider the demand for personalization, the fragmentation of distribution channels, and the need to speak with every single customer during their individual moment of truth.  Some would even say that marketing automation is similar to buying versus baking a cake.  In part 3 of our marketing automation series, we look at the specific drivers of marketing automation growth and the industries that are poised to benefit most. 

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variety of variable digital printing documents

As consumers continue to be bombarded by information they will look to innovative marketers to provide relevant, personalized messaging.  That’s why a marketing campaign will go a lot further if you incorporate variable digital printing.  The marketing landscape is highly fragmented and people are tuning out megaphone messaging.  It is no longer sufficient to advertise anywhere and everywhere, hoping that people will notice your messages and respond.  According to Smithers Pira, marketers can expect variable digital printing (VDP) to grow at a compound annual growth rate of 7.4%.  In short, marketing dollars will deliver higher response rates via VDP.  The growth is driven by the shift from mass marketing to one-to-one marketing.  

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Posted by on in Tools

people giving consideration to various items

Marketing Automation is simply the next frontier in our effort to harness vast amounts of customer data to drive meaningful interactions with self-educated buyers.  Prospective buyers don’t want a constant flow of product specs and sales brochures.  Rather, they seek timely, relevant targeted content that addresses their needs.  In this post, we cover the eight steps needed to ensure that you implement marketing automation tools right from day one.  

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Posted by on in Tools

growth chart

In 2015, we will research and write simple, but thorough posts on Marketing Automation basics, tips, and tools.  If you haven’t given much thought to marketing automation and the benefits it can bring to your organization, now may be a good time to do so. Marketing automation tools are commonly used in business-to-business (B2B), business-to-government (B2G), and longer business-to-consumer (B2C) sales cycles.

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