Dove Direct Weekly Highlights - Master being Digital, Mobile and Social
The importance of being a digitally minded company became an imperative in 2015 when B2B became B2C2B. Your business buyers are online, searching for automated services, tapping into online communities for insight, and are just as likely to want the latest digital gadget as any other consumer! That’s why it is imperative that you master going digital now. And, while you want to be strategic with your digital rollout, you should definitely focus on the experience, mobile and social media now.