If you were on vacation, possibly lost at sea, and you learned that your company had acquired several new customers during your absence, you should ask two questions. How much did it cost to acquire those customers and what is the average lifetime value of each customer. It's a number that every successful business can tell you. In fact, according to local economist Rajeev Dhawan, Director of the Economic Forecasting Center at the Robinson College of Business, Georgia State University, 2014 is shaping up to be a very good year for the economy. Mr. Dhawan's sunny outlook is rooted in sound market research including national forecasts, local economic analysis, and several key metrics including job growth and personal income growth. Those last two figures are critical because they tell me, the business owner, two stories.