Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print and Digital Cross Media Marketing” sheds light on why both printed and digital collateral work hand in hand to create a cross media marketing mix, essential for any organization to grow their ROI.
Before we dive in, we would like to thank both our clients and readers for their continued support and we wish all an enjoyable Memorial Day weekend. We realize most of you are taking a vacation from the throes of hard work, so we'll make this post simple and a quick read.
Marketers should understand that digital collateral alone may not push the ROI needle upward, and in the same breath also concede that printed collateral alone will not increase ROI long term. The good news here, is that while we contend having a competitive design for all collateral, the creation of both the print and digital collateral can be utilized in a single effort. Further, marketing messages should be easy to understand, simple, and engaging.
Have you ever received a brochure that appears to be sub-standard, ill conceived, lack-lustered or too complicated to understand? Well, think again, what do you think a potential customer might think upon receiving such a sub-standard brochure or piece of printed collateral? One response comes to mind; “If this brochure is a representation of this company’s communications standards, what could they possibly do for me?
Print Versus Digital?...