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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “ASSAULTED Marketing” is an infographic designed to imprint an easy, memorable marketing acronym for organizations and marketers to recall when creating ad campaign strategies.

In our faster than fast news and marketing world, we contend that having an idea template to use when building ad campaigns, is essential to cover all the starting point bases, from simplicity to deliverables, from the outset.

Mistakes that can commonly drag an ad campaign to its knees, thus making it an ineffective ad delivery proposition, range from a host of i’s not dotted and t’s not being crossed, and ther are far too many mistake instances to discuss here. That said, once these issues are analyzed after the fact, most times these mistakes could have been avoided at the outset.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Updating Your Print Marketing Strategy” discusses the comeback of traditional print marketing collateral and reasons why you may want to review and update your print marketing strategy.

In this digital era of all things digital, including the new buzz word, “The Internet of Things,” we are all struggling to keep up with digital technology advances, from social media channels to cutting edge printing hardware and software, all in the hope that we can leverage our marketing skills to generate increased ROI.

Nonetheless, commercial printing organizations have taken the digital plunge and like many industry sectors are concerned about the “digital aspects” of their brand equity. As if on cue, one of digital’s favorite children, namely Google, has produced search results indicating that printed pieces are on the rise.


Print as an Art Medium

Print as an Art Medium — according to Google is trending above 100% and is currently both the sweet spot and the growth area that all printing organizations should take heed to. Sound’s crazy, right?

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Mastering the Art of Storytelling” reveals why storytelling is high on the list of marketing disciplines that are directly tied to the creation of compelling content. Customers react, speak, share and comment about engaging stories.

Regardless of your organization’s industry sector, storytelling is a universal concept, and more importantly, recent studies have emerged that underscores the majority of marketers are committed to creating compelling content. Translation… If you are able to tell a powerful, engaging story, then for all intense and purposes, you’ve tilted the odds in favor of overcoming customer engagement challenges.

It would be simple enough to merely pass on the report’s content numbers from 1,521 survey respondents, however, broadly speaking, numbers alone only speak to marketers’ intent, while failing to offer how to create engaging stories. Therefore, we have decided to start with the numbers followed by the “how-to” perspective.


2016 B2B Content Marketing Trends

The 2016 B2B Content Marketing Trends — North America survey report from Content Marketing Institute is where we will start with our observation. These percentages listed below  indicate how 1,521 surveyed respondents from a full range of industries, felt about the importance of content marketing development.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “7 Insightful Marketing Strategies for 2016” uncovers critical thinking marketing concepts that often float just below the surface, or have gone unnoticed. These critically insightful marketing concepts which are actually strategies, will push the ROI envelope to new heights when applied diligently and smartly.

Creating and initiating any marketing campaign that will resonate with the intended target market is tedious, time consuming and more importantly, challenging to attain a competitive upper hand.

Nevertheless, as technology advancements continue to swarm the populace in abundant numbers, marketers are facing more new marketing channels and platforms every day. Therefore, it is incumbent upon the community of marketing professionals to narrow their focus on marketing strategies that can gain traction, and unleash creative, critical thinking. That said, we have compiled 7 marketing strategies we contend that can be successfully applied regardless of technology unleashing new paradigms.

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