Welcome to the Dove Direct Print and Marketing Blog. Today’s post, ”2016 New B2B Marketing Trends,” identifies 2016 B2B marketing trends, those that are predicted to be on the rise, and others that are falling by the wayside. Trends are what they are, and trending statistics should be taken seriously as opposed to a “flying by the seat of your marketing pants” approach.
Both marketers and their clients, as well as any organization looking to successfully market its brand, need to take the long view versus the myopic hindsight approach. Here is interesting story that was shared with us that defines the myopic perspective.
A Chevy car dealership in a local market looking to advertise on a local television affiliate’s programming schedule, (day-parts) balked at the salesperson’s proposal to run ad spots in the Jay Leno show back in the day. The salesperson then ran more statistical data to demonstrate why the dealership’s primary target, adults 18-49, was a highly ingrained viewing group on the Jay Leno show, and that this ad buy would be not only be an efficient one, but would also raise the probability that the dealer's ROI would improve.