Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why High Quality Commercial Printers Create Best Value,” discusses the differences among printers that use technology such as print to mobile, MSPs and other ancillary offerings, versus those commercial printers that treat print project production with a more refined real world process. Print value for B2B and B2C customers are beginning to converge, as digital printing equipment and software have provided seamless print production processes level the print output playing field.
However, as print technology between B2B and B2C initiatives merge, the king of print remains at the forefront of high expertise and experience levels. Many small businesses are comfortable with using online printers such as Vista Print and other online printing organizations to complete their printing tasks, and in some cases, without ever having to leave their offices. The convenience of that online printing model certainly serves a particular business niche, whereby the final product collateral needs are output in a boilerplate manner, such as basic brochures, business cards, posters, and the like.