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Recent blog posts

Smartphone with different apps coming off the screen

With consumers using smartphones to do everything from clocking into work to booking a movie to monitoring their workout, it’s no surprise that organizations are beefing up their mobile play.  It’s the fastest growing opportunity since the Internet.  Watch this space for announcements and brawls, as technology and phone carriers such as Apple with the Smartwatch and T-Mobile with Un-carrier, go to battle for your eyeballs and talk-time.

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Posted by on in Strategy
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A map and various items in a globe on a computer screen

Stop what you are doing for just a brief moment.  More than likely, I interrupted a smartphone experience.  If you are like 90% of the United States, according to the Pew Research Center, you were deeply absorbed in some form of mobile technology, be that a smartphone, e-reader, tablet or some other device, oblivious to the rest of the world.  In fact, you may not be aware that Facebook is the number one indexed search term in the U.S., (414 million plus monthly) barring any world incident or personality trend, and with Facebook having amassed over a billion users, well, that's low hanging fruit for any business looking to connect with the world of consumers, including B2B.  That’s the new world we live in and more importantly, do business in.  We’re just a Facebook search, click, tweet, or Instagram away from everyone else. 

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Avatar hands holding the world with the words The Future of Marketing

Now that we are halfway through the 1Q2015, we thought we’d take a look back at some of the predictions for 2015 and see how they are panning out.  Are we headed where the future has been forecasted, or are we on a completely different road map?

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Posted by on in Strategy
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Various colorful cut boards with the word Innovate

As customers continue to drive the communications framework in our technologically advanced society, it may be only a matter of time before all government transactions are mobile, digital and available on demand.  That may be the future of government and the best we can do is prepare for it. 

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