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Recent blog posts

Posted by on in Solutions
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Some folks believe that marketing fundamentals and the rules derived from the traditional marketing era no longer apply in the digital world.  However, it is important to remember that the average Chief Marketing Officer's job has a median shelf life of twenty-three (23) months. 

While there are a number of reasons for this median job shelf life anomaly,  (actually considered somewhat of an improvement by some industry insiders) I would like to start at with the following reasons at the outset, (A) The idea that everybody is a marketer cannibalizes the industry, (B) A lack of applying marketing fundamentals across all channels, (C) Disjointed Marketing Collateral, Limited Personalization, and (D) More CMO challenges in the new accountability environment.  While these reasons are just the tip of the iceberg, it's a good starting point. 

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Posted by on in Tools
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Dove Direct Weekly Highlights - How a Match is Sparking Conversations!

Wildfire Business Card - Dove Direct Blog

Tried and true marketing elements such as business cards, transactional documents, and even direct mailers continue to hold a lot of power when it comes to sparking a conversation with your customers.  In this week’s highlights, we look at the business card.  Sources indicate that these rectangle shaped tools are not going away anytime soon.

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Posted by on in Tips
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customer engagement sign in the clouds

Organizations are under tremendous pressure to improve the bottom line by improving messages and channel utilization.  There is no one way or right way when it comes to effective customer engagement.  It all drills down to performance, optimization and document integrity.

Tagged in: channels messages tips
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tulips on a painted board of wood
Dove Direct Weekly Highlights:  What’s Growing, What’s Hot, What’s Up!

15 Sectors to Watch - What's Driving Your ROI Growth?

What were the 2015 predictions for your industry?  If you were one of the growth sectors, it’s time to do a reality check.  1Q2015 is almost over and you must be extremely confident or poised for one of the worst quarter's ever.  Take a look at 15 sectors US News called out to see where you stand.  If your industry is not on the list, you may want to ask yourself why not to determine if you should or should not be concerned.  You may also want to check your ROI.  (usnews.com)

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