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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why High Quality Commercial Printers Create Best Value,” discusses the differences among printers that use technology such as print to mobile, MSPs and other ancillary offerings, versus those commercial printers that treat print project production with a more refined real world process. Print value for B2B and B2C customers are beginning to converge, as digital printing equipment and software have provided seamless print production processes level the print output playing field.

However, as print technology between B2B and B2C initiatives merge, the king of print remains at the forefront of high expertise and experience levels.  Many small businesses are comfortable with using online printers such as Vista Print and other online printing organizations to complete their printing tasks, and in some cases, without ever having to leave their offices. The convenience of that online printing model certainly serves a particular business niche, whereby the final product collateral needs are output in a boilerplate manner, such as basic brochures, business cards, posters, and the like.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Likability In Advertising Matters,” stresses the importance of likability versus just having view-ability. All things being equal, it is critical for advertising and marketing campaigns to be published in highly viewable mediums, including social media channels; however, in this consumer-centric world a key ingredient often missed by the eclectic marketing experts, but proffered by the vast majority of consumers is the humanizing element of “likability.”

Within this burgeoning age of the IoT (Internet of Things), the masters of the digital uprising appear to be extremely focused on technological advances, which in many cases leaves the spirit of the human construct out of the equation. Sure, the self-driving cars, AI bots, self-serving robots and smart home interconnectivity are all of interest to humanity, however, in the real world, if the majority of folks are not persuaded to “like” these advancements, then what would we have? As a consequence, maybe these advancements in user friendly tech would hit a mid-air stall and be forced back to ground zero’s drawing board, simply because enough folks don’t “like” them.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Create a Print and Digital Marketing Campaign,” demonstrates how to build a marketing campaign that marries print and digital marketing collateral to increase ROI.

For one, consider that today’s printed collateral is created in a digital environment, from artwork creation to the digital printing hardware and software for final output. Therefore, think about all the printed collateral customers receive via direct mail, from brochures to product catalogues, including one page special offers.  All of those physical pieces of the marketing collateral were created in the digital space.

Keep in mind that the aforementioned printed collateral is even more relevant in many cases, even though the marketing buzz is seemingly all about the prospects of using digital technologies exclusively, as the march towards life in the IoT (Internet of Things) lane continues to drive marketing desires and expectations.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Mobile Advertising Dollars Still Lagging,” uncovers the current relationship between time spent on mobile devices and the relationship to the respective ad dollars being spent targeting mobile users.

Similar to ad budgets that were being cut from television ad dollars to make room for the burgeoning internet advertising budgets, back in the early 2000’s, mobile’s ad dollars are being siphoned away from desktop advertising.

It is important to note that the television/internet ad budget balancing act in the early days, whereby agencies were not increasing ad budgets to make room for the internet, but instead were making decisions as to how to slice up their existing ad budgets to buy some ads in the internet space, eventually gave way to the Internet’s rise and now budgeting for the internet has its own space for the allocation of ad dollars.

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