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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Content Marketing - What Consumers Prefer” illustrates the top 5 user/reader content marketing preferences including examples that marketers and businesses should pay great attention to. In recent posts, we have covered various areas of content marketing and the 2016 trends associated with this ever evolving content marketing category.

We have concluded from our research that the top 5 categories of content marketing preferences fall into three categories, 1 - Content readers/users would like to see more of in the future; 2 - How are users/readers consuming content, and 3 - The variances between “skimming content” and “thoroughly consuming content.”

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2016 Graphic Design Trends” showcases graphic examples of what is trending in 2016. In our research, we have identified several top 2016 graphic trends across a range of industries to demonstrate how graphic designers are pushing the graphic design envelope.

The “color of your brand” speaks volumes about any organization’s vision when it comes to display advertising, such as social media image posts, email templates, app designs, videos, books, whitepapers and newsletters, including any graphic illustration being used for public viewing. “Unified Marketing Builds Brands” serves as the backdrop for determining a brand's relevance and equity perception in the market place. That said, brand color coordination serves as an integral component necessary for any brand to raise their competitive advantage by cohesively adhering to a style concept, in which color selections play a major role.


The “graphic design of your brand” serves as the final output collateral that meshes and depicts communication skills, colors and overall design approaches that should be consistent across all marketing collateral.   This overall "Unified Marketing Build Brands" concept is much like a window dressing offering a look inside of any organization’s vision when it comes to display advertising.   Display advertising and communication includes social media image posts, email templates, app designs, videos, books, white papers and newsletters, including any graphic illustration being used for public viewing. “Unified Marketing Builds Brands” is the stake in the ground that any serious marketer or brand should aspire to achieve. That said, brand color coordination and design style considerations serve as an integral components necessary for any brand to raise their competitive visual advantage by cohesively adhering to a determined style concept.

About Trends

For starters, trends can be tricky to spot, as it takes time for a trend to emerge, as trends evolve and develop over time. That’s not to suggest that your marketing design team and graphic artist(s) in particular should rely solely on producing graphic illustrations according to trends, however, we contend that it is critical to understand what is trending, so that creative decisions take into account what the readers/users are responding to.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Marketers Need to Decentralize Content” addresses valuable content marketing trends marketers should adapt to. No longer is content marketing relegated to just that of blog posts, and/or ebooks and white papers. The rise of The Internet of Things is more than likely behind the push to decentralize content offerings. Why?

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, the “Value of Print Advertising” uncovers valuable facts that depict why print is a valuable medium that top brands are continuing to heavily invest in as a significant part of their media advertising mix. The notion that ”print is dead,” that loud vociferous banging we have been hearing over the last decade, is turned on its head, and being muted by the top brands.

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