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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The Power of Print Imagery” identifies stunning best-of-class print examples across an array of industries that effectively create mindshare, while delivering targeted messaging. These print ad examples support why the recent Google search index of “Print-as-an-Art-Medium” is trending above 100% for the past few months.

It’s very easy for marketers to push traditional advertising mediums to the back burner while shifting most of their resources to the digital mediums. This shift to the digital side of the advertising spectrum leaving behind the traditional mediums such as print, defies logic in the overall sense that top world ad agencies support the ideology that effective marketing requires a mix of advertising mediums to effectively raise brand equity and ROI.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “The 2016 Account Based Marketing Rush” offers insights on account based marketing (ABM) and why marketers and organizations are flocking to get in line. ROI generation in this ever crowded marketplace is becoming more and more challenging as brands are finding it increasingly difficult to differentiate their offerings from the rest of the pack.

Back in the heady days of mass marketing, not only did television’s technology proclaim mass reach capability, its influence impacted brands as they also started to adapt to the mass marketing craze by creating their sales messages as a “one size fits all prospects,” so to speak. That singular approach to sales messaging is farther from reality in today’s nano second universe.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Your 2016 Strategic Marketing Playbook” provides a list of strategic marketing channels that any organization looking to increase brand equity and ROI should have in their marketing playbooks. While new technologies continue to grow marketing opportunities, it is of paramount importance to understand how to effectively use the marketing channels at our disposal today.

We acknowledge there are a plethora of marketing examples that may lie outside of the purview of the marketing channels listed in this post. However, marketers and organizations can greatly benefit today, when understanding how to use the marketing channels that many of us may be taking for granted.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Images That Drive Content Going Viral” discerns the relationship between images and the prospects of an ad or campaign going viral. China's Megatrends: The 8 Pillars of a New Society predicts that we will shift to visual learning and sharing of information over that of text based communications and learning. This prediction supports all of the recent studies defining the effectiveness of visually led marketing and information sharing initiatives.

Commercial printing organizations should take note in particular, since a huge part of the printing business is based on imagery. That said, this post will explore the convergence of inserting emotional based images that excite and invite viewers/users to share these images en masse, and what is the likelihood that these images could rise to the top, and ultimately go viral.

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