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Recent blog posts

Screen Shots from Various Sources featuring the Super Bowl, Iowa Caucus & Deloitte Millennials

Is there anything going on this weekend other than the Super Bowl 50?

Oh, there is the Republican Debate taking place on Saturday but the real news in the Dove Direct Marketing Blog Weekly Highlights: for February 5, 2016, is the striking contrast between the amount of technology behind Super Bowl 50 and the Iowa Caucus.

In what is being dubbed the “Techiest Super Bowl Ever,” the NFL is promising matrix like action on and off the field with every play, waltz, and punt captured on a record number of cameras that have the capability to replay every move in slow-motion, freeze-frame, and zoom to gauge the velocity and intensity of both Cam Newton and Peyton Manning.  

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Welcome to the Dove Direct Marketing and Print Blog. Today’s post uncovers the value of Inbound Marketing.

Many marketing professionals, as well as organizations involved in marketing their products or services, have relied on the traditional outbound marketing concepts to grow their business and improve ROI. We are continually bombarded by outbound marketing concepts such as television ads, radio spots, billboards, internet banners, and so on.  However, a new growing trend has emerged for inbound marketing which many marketers are now suggesting is the most efficient way to go.

What is Inbound Marketing?

Inbound Marketing identifies methods to attract visitors and engage them on their terms or interest. Helpful content as opposed to Marketing Content, replaces the mass blasting of invasive communication tactics, that in many cases pushes new prospects away from engagement, rather than peaking their interest and attracting them to a conversation or a new approach to solving their problems.

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media images of objectified women - madonna badger #womennotobjects video

As a twelfth of the new year comes to a close, we trust that you’ve met with your strategist and mapped out a plan for 2016 that resonates with customers and vendors alike.  That is the most effective way to be noticed, get customers to open their wallets and deliver a reasonable ROI.

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Welcome to the Dove Direct Marketing and Print Blog. Today’s post takes a look at how the Affordable Care Act is impacting the print industry .

How many of you have received consistent direct mail pieces from either your healthcare provider, or a new one, such as information booklets, direct mail brochures and advertising packets? Further, have you noticed that your name, or the name of the person being enrolled or targeted is addressed on the envelope, mail pieces, etc.? The ability to target by name, age, zip code, etc. is a direct result of VDP, the acronym for Variable Digital Printing.

What is Variable Digital Printing?

VDP is the next logical printing technology, which couples computer databases to digital print devices running state-of-the-art high end software. The VDP process enables the printing of quality, full color documents, that are equal to, or in some cases better than conventional offset printing. The Healthcare industry is now awash in utilizing VDP technology to the tune of 22 million new healthcare inductees as well as healthcare providers retooling their messages for the existing millions of folks who already have healthcare, but may be looking at prices and value comparisons.

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