Marketers spend a ton of money getting customers to recognize and buy their brand. It makes sense, right? After all, that’s why you’re in business to sell something at a profit. Otherwise, no one would bother. However, for your brand to stand out in the market and be purchased, you have to get customers to notice your brand, recognize it on the shelf, recall the positives from previous purchases, and once again, buy! Otherwise, you’re just another product. In Part 5 of our 7 part series, Marketing to Attract New Customers, we emphasis the importance of consistently making your brand standout.
Reality let’s us know that everybody is selling something. And, it has become harder and harder to differentiate one product from another. Peanut butter is peanut butter!
What distinguishes one peanut butter brand from the other are the following distinctive assets.
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