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Recent blog posts

Multiple concepts going into heads of different business people

Just a few years ago, corporations the size of GE would never consider deploying hardware that was not pc-based, nor could anyone imagine that a non-technical player could win the CIA budget for cloud computing or, for that matter, that thousands of children would be conceived through IVF.  Yet, with innovative product shifts, the fear of being left behind, and the tools to demonstrate what’s possible, mind shifts are fast becoming de rigueur.  This week, we highlight just a few shifts we thought would interest you. 

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Atlanta urban sprawl with rush hour traffic

Have you noticed how fast everything is moving?  It seems as soon as we become accustomed to a smartphone, social media site, or some other technological innovation, the rest of the world has moved on to something else, and we find ourselves running to keep up.  These days, marketers refer to this fast pace as real-time.   When it comes to knowing your customers, you have to be working in real-time.  Here’s how to test your real-time marketing strategies. 

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a shipped wrecked on a reef

If you were on vacation, possibly lost at sea, and you learned that your company had acquired several new customers during your absence, you should ask two questions.  How much did it cost to acquire those customers and what is the average lifetime value of each customer.  It's a number that every successful business can tell you.  In fact, according to local economist Rajeev Dhawan, Director of the Economic Forecasting Center at the Robinson College of Business, Georgia State University, 2014 is shaping up to be a very good year for the economy.  Mr. Dhawan's sunny outlook is rooted in sound market research including national forecasts, local economic analysis, and several key metrics including job growth and personal income growth.  Those last two figures are critical because they tell me, the business owner, two stories. 

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long winding road

We’re halfway through the year and most of us will take some time to slow down.   Some will take that once in a life-time cruise they've been pining away for, others will head to the Hampton's for some R&R with the jet set, and the majority of us will get in the car and take a long and winding road trip to anywhere.   Whatever you decide to do, you should know that you won’t be alone.  According to Jiffy Lube, an industry leader in vehicle preventative maintenance, four in five Americans (78 percent) agree that road trips make the best vacations. (jiffylube.com)
 

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