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Addressing the opportunities and challenges of marketing collateral.

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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print and Digital Cross Media Marketing” sheds light on why both printed and digital collateral work hand in hand to create a cross media marketing mix, essential for any organization to grow their ROI.

Before we dive in, we would like to thank both our clients and readers for their continued support and we wish all an enjoyable Memorial Day weekend.  We realize most of you are taking a vacation from the throes of hard work, so we'll make this post simple and a quick read.

Marketers should understand that digital collateral alone may not push the ROI needle upward, and in the same breath also concede that printed collateral alone will not increase ROI long term. The good news here, is that while we contend having a competitive design for all collateral, the creation of both the print and digital collateral can be utilized in a single effort. Further, marketing messages should be easy to understand, simple, and engaging.


Have you ever received a brochure that appears to be sub-standard, ill conceived, lack-lustered or too complicated to understand? Well, think again, what do you think a potential customer might think upon receiving such a sub-standard brochure or piece of printed collateral?  One response comes to mind; “If this brochure is a representation of this company’s communications standards, what could they possibly do for me?

Print Versus Digital?

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Print Artwork Preparation Tips” offers an artwork guide of sorts to ensure your artwork looks as good in the final print output as it does in the design stage.

Whether you’re a designer, marketer, or even a promotion specialist, you are tasked with the prospect of delivering industry standard print collateral for a variety of circumstances, such as a simple postcard, a direct mail piece, or an event presentation, and the list goes on. Experienced designers understand that there are a set of steps required to ensure an efficient process of getting the camera ready artwork to the printer without having to re-supply the artwork to the printer and in some cases, multiple times.

We contend that printing missteps can be avoided by following a set of guidelines, that when followed, will save time and ultimately money. Imagine if you had to re-supply your artwork multiple times, which slows down the final output, pushes back the deadline, and in severe cases, causes the project to be scrubbed completely.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Variable Digital Printing Can Improve Response Rates” reveals how VDP technology can improve customer response rates, elevate the brand and ultimately improve ROI. Variable Digital Printing (VDP) takes the guesswork out of reaching individual prospect targeting, as well as general communications with customers.

If you've never signed up with a political organization, online or offline, never donated online, or never engaged in any dialogue with a political institution, have you ever wondered why you receive emails and direct mail with your name on it from a candidate or a political party?

Before we delve into the benefits of VDP, it should be noted that it is illegal to phish, buy, or use an email list where you have not engaged with the owners or users contained in an email list. That said, we can now look at how VDP technology can reap huge returns in one of the most, if not the most targeted of communication methods.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “B2B Marketing Danger Zones” exposes hidden missteps that could result in new prospect failures. Communications, via social media, in person and emails could actually detract from your B2B marketing campaigns.

In the heat of the political battle of the Presidential Primary, candidates’ campaign staffers are in full bore mode, charging ahead at light speed hoping to impact voter turnout for the remaining primary contests. The fact is, they are moving so fast, that voters are becoming extremely agitated and turned off.

Many voters who are being targeted by all the candidates, are becoming more and more irritated with the email barrage, particularly driven by the fact that 80% or more have already made up their minds, and according to recent polls, are trying to opt out of emails they no longer find valuable.  Same can be said for B2B marketing.

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