Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Triple ROI with Print and Digital ," brings to fore supporting data that eradicates the concept that brands that rely solely on digital marketing reap the highest ROI. That is not the case. Digital-only strategies will be under more scrutiny in 2020. Our Quote of the Day : "Do not...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understand How Variable Digital Printing Works ," outlines the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing. Our Quote of the Day : 

      "Personalization – it is not about first/last name....

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Surviving Customer Disruption with Direct Mail," outlines how to effectively create a direct mail campaign that enhances your marketing strategy while achieving higher response rates. Market disruption in one form or another is all around us. Whether it's disruptive innovators or d...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Integrated Business Solutions Deliver Results ," depicts how a variety of industries use direct mail marketing to achieve multiple cost-saving objectives. These solutions, when deployed singularly or collectively, can help you find new customers, increase revenue, and boost your d...