​Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Pandemic Says: Reach More With Print ," speaks to the revision of marketing strategies due to the pandemic unfolding across the globe and forcing marketers and brands to adapt.  We are now effectively starting the 4Q push, even though we are just entering September.  Af...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail is Sizzling Again! " revisits the effectiveness of direct mail marketing. Surprisingly, millennials are one of the most significant segments currently enjoying and responding to direct mail marketing. According to the US Small Business Administration, an assortment of ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail in the Age of Coronavirus ," examines the rise of direct mail marketing over the past few years and why it's a must-have for organizations that need to conquer the digital landscape. As US unemployment nears 40 million, and many remain sheltered-in-place, internet traf...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Create Impactful Direct Mail Marketing Campaigns ," takes you through a step-by-step process that explains all that is required to create an impactful direct mail marketing campaign. The odds of enjoying increased response rates and higher ROIs increase when executing a wel...