Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Surviving Customer Disruption with Direct Mail," outlines how to effectively create a direct mail campaign that enhances your marketing strategy while achieving higher response rates. Market disruption in one form or another is all around us. Whether it's disruptive innovators or d...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Automotive Industry Is Hot on Print ," reaffirms several reasons why Automotive OEMs (Original Equipment Manufacturers) and Dealers use direct mail marketing as a significant component of the marketing strategy. In the land of all-things-digital, it may seem unlikely that ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Exceeds All Digital Channels" unveils new data complied by the Direct Marketing Association (DMA) from 2018 that paints a very competitive picture regarding the effectiveness of print versus digital. For starters, the DMA report states that direct mail response rates ec...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Improves Email Response Rates" revisits how email communication response rates improve by incorporating direct mail marketing tactics. Most marketers are steep in their knowledge and practice of each marketing strategy. However, the marketplace tends to diverge when vie...