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The Durability and Relevance of Print Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Durability and Relevance of Print Marketing ," reaffirms how print marketing continues to be relevant across various sectors, despite Covid-19 and the ongoing pandemic fatigue and the war in Ukraine.  Print Service Providers (PSPs) are still consistently able to connect w...
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Brand Building Through Print Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Brand Building Through Print Marketing ," looks at the impact print marketing can have in terms of building equity and value for your brand. As you know, the objective of marketing is to sell widgets. All communications delivered to customers and prospects depend on the response, ...
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How To Routinely Integrate Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Routinely Integrate Direct Mail ," looks at the value proposition that suggests improving tactile engagement can help raise the emotional connection and better captivate consumers. We know that technology integration via QR codes increases conversion rates for multichannel ...
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Direct Mail Is the Perfect Primer

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Is the Perfect Primer ," discusses the importance of the tactic for directing customers to digital destinations in a world where direct-to-consumer business models are replacing brick-and-mortar physical locations. The work-from-home economic footprint has grown expone...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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