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Why Print Is Still Here

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Is Still Here ," serves as a reminder to all brands and marketers that printed collateral continues to be the game-changer when it comes to creating brand recall. Print also rises above other mediums by engendering a higher level of trust, sensory triggers, and cementing...
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Why the Automotive Industry Is Hot on Print

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Automotive Industry Is Hot on Print ," reaffirms several reasons why Automotive OEMs (Original Equipment Manufacturers) and Dealers use direct mail marketing as a significant component of the marketing strategy. In the land of all-things-digital, it may seem unlikely that ...
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New Marketing Strategies for 2020

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to remain competitive in 2020. No doubt, the marketing community will be awash analyzing various tools when it comes to identifying the most efficient and ...
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Top Print Marketing Trends for 2020

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Top Print Marketing Trends for 2020 ," highlights several trends that will impact marketers during the year. Marketers and brands are continuously challenged to stay abreast of new marketing trends, and this year is no exception. Furthermore, marketing departments may need to adju...
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