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How 2019 B2B Buyer Habits Are Evolving

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How 2019 B2B Buyer Habits Are Evolving ," offers an updated report on B2B Buyer habits that delineate the sales funnel process and how it is evolving.Most agencies and brands are well steeped in the elongated B2B purchasing funnel and are consistently looking for more efficient wa...
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USPS Proposed 2020 Changes

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "USPS® Proposed 2020 Changes," serves as an update to postal rate increases and related changes the USPS® expects to have in place by January 26, 2020. These changes will come into effect upon approval from the Postal Regulatory Commission (PRC). With businesses and agencies prepari...
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Improving the CX with Small Data

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Improving the CX with Small Data ," examines the importance and value of differentiating customer experiences (CX) at a granular level. Although big data has been the focus of most organizations, small data can deliver customer nuances at the ground level. These are the findings f...
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Dove Direct Print and Marketing Blog, “Why Personalization Needs to Be Human”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Personalization Needs to Be Human ," speaks to the marketing automation trend that stakes its claim on the whole idea that automation technology makes communication personal. That may be the case, but is that personalization humane, or is it a cold bot attempting to replicate ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Improving the CX with Small Data," examines the importance and value of differentiating customer experiences (CX) at a granular leve...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "USPS® Proposed 2020 Changes," serves as an update to postal rate increases and related changes the USPS® expects to have in place by...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why B2B Should Use Trade Publications," takes a look at the benefits of physical trade publications as it relates to the B2B sector....
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