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Retargeting Digital with Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting Digital with Direct Mail ," reiterates how brands can use direct mail marketing in conjunction with programmatic advertisements or automated email response-based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail campaigns a...
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Why Video and Direct Mail Make the Difference

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Video and Direct Mail Make the Difference ," discusses the changes in consumer behavior concerning which social media and video platforms consumers prefer to watch and consume, including the brief attention span that drives them to scroll for more as quickly as possible. ...
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Digital Marketing Could Use Print for Better Targeting

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Marketing Could Use Print for Better Targeting ," highlights the challenges many firms are experiencing when it comes to digital marketing and the fact that many users do not see relevant ads.  No doubt the pandemic has altered consumer behavior concerning the conside...
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How Print and Digital Improve Healthcare Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print and Digital Improve Healthcare Marketing ," sheds light on healthcare marketing tactics and strategies that are evolving amid the pandemic.  Most marketers now realize the benefits of a two-pronged print and digital strategy for various industries.  Thus far, t...
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