Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Trends Driving eCommerce in 2021 , " takes a forward-looking approach to how marketing trends are evolving throughout 2020, mostly due to the effects of Covid-19 and the resulting economic instability.  We expect that these trends will continue in the foreseeable future. ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creative Print Solutions That Boost Digital Engagement ," serves as a reminder that creative print solutions can improve digital outcomes, from engagement rates to response rates to brand sales communications.  Since the onset of COVID-19, digital usage has soared.  Soci...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Capture Voter Attention with Political Mail ," serves as a reminder of direct mail marketing's power when used for political campaigns. Savvy brands and most marketers are well aware of the resurgent value of direct mail. It is available in reports, surveys, and a host of data min...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Postcards Drive Annual Report Readership ," is a reminder that direct mail, particularly postcards, enhances the recipients' experience for-profit and non-profit organizations, especially when it comes to annual reports. We needn't remind folks that direct mail marketing as a mark...