Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print & Digital Improve Healthcare Marketing ," reexamines healthcare marketing strategies as the age of COIVD-19 continues to press forward.  As more and more people receive vaccinations, there is a lingering concern that the US average number of infections is still too ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Better Targeting Using Direct Mail & Digital ," focuses on how brands can use direct mail marketing to improve engagement, increase response rates, and retarget consumers based on their initial responses.  When tied to social media marketing, programmatic ad campaigns, an...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mail Bridges the Emotional Gap ," uncovers how mail, including direct mail marketing, helps solve the physical distance divide marketers and brands are grappling with due to the pandemic.  Although brand marketers were the first to embrace all things digital, some are beginni...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Evolution of Automotive Marketing ," confirms several reasons why Automotive OEMs (Original Equipment Manufacturers) and Dealers use direct mail marketing as a significant component of the marketing strategy. In the land of all-things-digital, it may seem unlikely that the aut...