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Covid-19's Effect on B2B Sales and Marketing Pt2

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Covid-19's Effect on B2B Sales and Marketing Pt2 ," is the second installment that examines the essential evolutionary B2B pivots as organizations manage consumer interactions with brands in a tumultuous business environment. If you missed the first post, we will restate sele...
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Covid-19's Effect on B2B Sales and Marketing

dove-direct-blog-v2-Covid-19s-Effect-on-B2B-Sales-and-Marketing
Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Covid-19's Effect on B2B Sales and Marketing ," examines essential evolutionary pivots that determine how B2B organizations are managing consumer interaction with brands.  Since 2020, we have tracked changing consumer habits related to the pandemic's ongoing effects, from the...
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5 Surefire Direct Mail Insurance Marketing Tips

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Surefire Direct Mail Insurance Marketing Tips ," discusses proven insurance marketing strategies using direct mail in conjunction with multichannel marketing efforts.  Before we begin, we would like to congratulate all tennis players competing in the 2021 US Open.  We ...
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Using VDP For Better Insurance Marketing Results

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Using VDP For Better Insurance Marketing Results ," explores variable digital printing, aka variable data printing (VDP) mechanisms that increase response and engagement rates, thereby improving insurance marketing results.  VDP technology is primarily suitable for incorporat...
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