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Personalization Is More Than a First Name

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalization Is More Than a First Name ," refers to a recent NAPCO Research Study depicting the use of personalization in direct mail.  Throughout all marketing endeavors, it comes down to engagement rates, and most importantly, response rates.  In this report, you'll...
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An Update on 2021 Direct Mail Trends

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " An Update on 2021 Direct Mail Trends ," reexamines critical 2021 trends based on a recent survey conducted and shared at the Variable Data Print & Mail Summit.  These findings were analyzed by Who's Mailing What, a Summit participant, and a host of print and mail executiv...
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How to Leverage Direct Mail Trends During Covid-19

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Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " How to Leverage Direct Mail Trends During Covid-19 ," uncovers the latest direct mail marketing trends for 2021 and how brands and marketing teams can leverage those trends to increase the effectiveness of their marketing campaigns. Remember that famous tagline from the good...
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What Planet Is Your Marketing On?

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‚Äč Welcome to the Dove Direct Print and Marketing Blog. Today's post, " What Planet Is Your Marketing On? " speaks to the thought disparity in aligning the marketing planets that share the same data but are not connected.  Sure, you may say, all marketing exists on planet earth.  That is true; however, for the likes of connecting targets t...
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