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Shoring Up Marketing for 3Q and 4Q Under COVID

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Shoring Up Marketing for 3Q and 4Q Under COVID ," speaks to media preparation, which includes strategy decisions, creative choices, and the overall final push for 3rd and 4th quarter sales and branding. We are in the last days of summer 2020, with an official end date being Tuesda...
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How COVID-19 Helps Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How COVID-19 Helps Direct Mail ," addresses the idea that sending direct-mail marketing communications during the COVID-19 pandemic is a smart strategic move. Although many customers and prospects, and for that matter, the population at large, are reaching coronavirus burnout, non...
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COVID Delivers New Marketing Opportunities

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " COVID Delivers New Marketing Opportunities ," reveals focus areas of interest for marketers as they reimagine how to market to pandemic stay-at-home targets effectively. Simultaneously, the online world is ablaze with so many offers that one can think of the experience as a tecton...
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Customer Behavior Changes During COVID-19

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Customer Behavior Changes During COVID-19 ," introduces changes in customer behavior during the pandemic from the latest CMO Survey. It's one thing to delve into strategic business modifications from the organization's viewpoint; simultaneously, it is also critical to understand h...
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