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How to Leverage Direct Mail Trends During Covid-19

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Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " How to Leverage Direct Mail Trends During Covid-19 ," uncovers the latest direct mail marketing trends for 2021 and how brands and marketing teams can leverage those trends to increase the effectiveness of their marketing campaigns. Remember that famous tagline from the good...
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Digital Marketing Could Use Print for Better Targeting

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Marketing Could Use Print for Better Targeting ," highlights the challenges many firms are experiencing when it comes to digital marketing and the fact that many users do not see relevant ads.  No doubt the pandemic has altered consumer behavior concerning the conside...
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Why Marketers Should Avoid Using Anecdotal Stereotypes

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Marketers Should Avoid Using Anecdotal Stereotypes ," addresses the eight-hundred-pound gorilla in the room as these types of references often do more harm than good.  Unintended or not, anecdotal examples can have negative consequences that impact the brand and cause mar...
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2021 Print Industry Trends in the Age of COVID-19

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2021 Print Industry Trends in the Age of COVID-19 ," is an update to print industry trends for 2021 as markets adjust, employees return to work, and businesses press to reopen a significant percentage of their companies. The new print industry trends can help marketers and brands ...
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