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Business Survival - Efficiency vs. Innovation

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Business Survival - Efficiency vs. Innovation ," illustrates how businesses are reacting to COVID-19, and more importantly, the most common reactions companies are exhibiting. Every sector that is having to deal with the effects of the coronavirus may have varying responses across...
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How COVID-19 Benefits The Auto Industry

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How COVID-19 Benefits The Auto Industry ," examines recent data put forth by CarGurus that suggests automotive shoppers and dealerships exhibit new COVID-19 behaviors. It's no secret that every industry has made adjustments to marketing and consumer communication strategies, to gr...
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Why Cause Marketing Matters Beyond a Pandemic

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Cause Marketing Matters Beyond a Pandemic ," discusses the idea that philanthropic initiatives, coupled with corporate responsibility, help demonstrate a brand's social commitment. The commitment can revolve around concepts such as helping drive change, lead the quest for soci...
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How To Leverage Key Marketing Trends in a Pandemic

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Leverage Key Marketing Trends in a Pandemic ," revisits how to leverage key marketing trends, during the COVID-19 pandemic, which in many cases changes the game. It is important to remember that a challenging economy can generate as many opportunities as it impedes. Neverth...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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