Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Business Survival - Efficiency vs. Innovation ," illustrates how businesses are reacting to COVID-19, and more importantly, the most common reactions companies are exhibiting. Every sector that is having to deal with the effects of the coronavirus may have varying responses across...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How COVID-19 Benefits The Auto Industry ," examines recent data put forth by CarGurus that suggests automotive shoppers and dealerships exhibit new COVID-19 behaviors. It's no secret that every industry has made adjustments to marketing and consumer communication strategies, to gr...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Cause Marketing Matters Beyond a Pandemic ," discusses the idea that philanthropic initiatives, coupled with corporate responsibility, help demonstrate a brand's social commitment. The commitment can revolve around concepts such as helping drive change, lead the quest for soci...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Leverage Key Marketing Trends in a Pandemic ," revisits how to leverage key marketing trends, during the COVID-19 pandemic, which in many cases changes the game. It is important to remember that a challenging economy can generate as many opportunities as it impedes. Neverth...