Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How COVID-19 Helps Direct Mail ," addresses the idea that sending direct-mail marketing communications during the COVID-19 pandemic is a smart strategic move. Although many customers and prospects, and for that matter, the population at large, are reaching coronavirus burnout, non...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " COVID Delivers New Marketing Opportunities ," reveals focus areas of interest for marketers as they reimagine how to market to pandemic stay-at-home targets effectively. Simultaneously, the online world is ablaze with so many offers that one can think of the experience as a tecton...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Customer Behavior Changes During COVID-19 ," introduces changes in customer behavior during the pandemic from the latest CMO Survey. It's one thing to delve into strategic business modifications from the organization's viewpoint; simultaneously, it is also critical to understand h...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Prioritizing Print Marketing Strategies During Coronavirus ," puts forth a set of strategic marketing principles companies should be cognizant of to adapt print marketing in the coronavirus age. From 911 to the Great Recession, we have learned some lessons that have proven invalua...