Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Marketers Should Avoid Using Anecdotal Stereotypes ," addresses the eight-hundred-pound gorilla in the room as these types of references often do more harm than good.  Unintended or not, anecdotal examples can have negative consequences that impact the brand and cause mar...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Should Avoid Using Anecdotal Stereotypes ," uncovers new facts about consumer responses and how generational anecdotal stereotypes may cause brands and marketers to miss their targets. How marketing messages speak to various demographic groups is of primary importance. W...