Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Using VDP For Better Insurance Marketing Results ," explores variable digital printing, aka variable data printing (VDP) mechanisms that increase response and engagement rates, thereby improving insurance marketing results.  VDP technology is primarily suitable for incorporat...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding Tactical Marketing Automation to Improve Results ," speaks to a new aspect defining a marketing strategy to improve marketing results when combining tactical marketing automation (TMA) with multichannel or omnichannel marketing strategies.  This post will uncove...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Leveraging Marketing Trends in an Ongoing Pandemic ," reevaluates the ability to leverage key advertising trends during an ongoing and evolving pandemic, as they relate and in conjunction with five emerging consumer habits in 2021.  The latest surge in cases, hospitalizations...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Reach More Targets With Print ," addresses the ongoing challenge of marketing during the pandemic given the variants and varied mitigation efforts unfolding across the globe, forcing marketers and brands to adapt continuously. We are now effectively entering the end-of-year...