Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Using VDP For Better Insurance Marketing Results ," explores variable digital printing, aka variable data printing (VDP) mechanisms that increase response and engagement rates, thereby improving insurance marketing results.  VDP technology is primarily suitable for incorporat...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understand How Variable Digital Printing Works ," outlines the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing. Our Quote of the Day : 

      "Personalization – it is not about first/last name....

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...