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Retargeting with Direct Mail & Digital

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...
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More Reasons Why Lettershop is Important

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " More Reasons Why Lettershop is Important ," revisits how critical it is to invest in lettershop solutions, which in turn enables your marketing strategies to be more cost-effective and efficient by delivering personalized content to your target market. When direct mail is personal...
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Pandemic Says: Reach More With Print

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​Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Pandemic Says: Reach More With Print ," speaks to the revision of marketing strategies due to the pandemic unfolding across the globe and forcing marketers and brands to adapt.  We are now effectively starting the 4Q push, even though we are just entering September.  Af...
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How Direct Mail Competes in a 60-Second Universe

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Direct Mail Competes in a 60-Second Universe ," examines how much content digital channels are pushing every sixty-seconds and how direct mail competes with a 60-second content burst in a sea of billions. Many data miners will most likely attest to the vast number of content p...
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