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Why Print Marketing Matters in 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Marketing Matters in 2021 ," explains why both B2B and B2C sectors utilize print marketing in 2021, given its outsize impact on sales. Due to the lockdown in 2020, print providers struggled to regain a positive foothold for print marketing demand. Initially, many markete...
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Retargeting Digital with Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting Digital with Direct Mail ," reiterates how brands can use direct mail marketing in conjunction with programmatic advertisements or automated email response-based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail campaigns a...
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How to Create a Successful Direct Mail Campaign

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create a Successful Direct Mail Campaign ," puts forth a step-by-step process for creating an effective direct mail marketing campaign.  Before we dive in, we would like to wish all fathers Happy Father's Day and a Happy Juneteenth Holiday weekend, an official federall...
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Can B2B Marketing Be Digital Only?

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Can B2B Marketing Be Digital Only? " examines how B2B sales and marketing are evolving one year into COVID-19.  To begin with, the surge of consumer spending slid toward a digital-first mentality throughout 2020.  The migration from face-to-face to digital significantly ...
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Our Most Popular Posts

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24 January 2020
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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