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Direct Mail Marketing Continues to Excel During COVID-19

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Marketing Continues to Excel During COVID-19 ," examines the effectiveness of direct mail marketing overall and discusses why this tactic continues to be a force, especially in the age of COVID and all things digital.  Direct mail marketing has enjoyed a resurgenc...
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Why Deliver Transpromo Marketing to Customers

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Deliver Transpromo Marketing to Customers ," highlights key benefits organizations realize by incorporating transpromotional content with transactional documents for a complete marketing offer. The current downward spiraling economy opens discussions regarding the challenges a...
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How to Create a Successful Direct Mail Campaign

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create a Successful Direct Mail Campaign ," explains step-by-step how to create an effective direct mail marketing campaign. The odds of enjoying increased response rates and higher ROIs increase when executing a well-crafted direct mail marketing campaign. The recipient th...
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Final Push for 2020 Holiday Sales

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Final Push for 2020 Holiday Sales ," highlights the forecasts of holiday retail spending, the expected surge in e-Commerce shopping, and what we can expect under the auspices of record-setting COVID-19 spikes, all while state and local governments debate a second lockdown.  M...
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