​Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Pandemic Says: Reach More With Print ," speaks to the revision of marketing strategies due to the pandemic unfolding across the globe and forcing marketers and brands to adapt.  We are now effectively starting the 4Q push, even though we are just entering September.  Af...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Direct Mail Competes in a 60-Second Universe ," examines how much content digital channels are pushing every sixty-seconds and how direct mail competes with a 60-second content burst in a sea of billions. Many data miners will most likely attest to the vast number of content p...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail is Sizzling Again! " revisits the effectiveness of direct mail marketing. Surprisingly, millennials are one of the most significant segments currently enjoying and responding to direct mail marketing. According to the US Small Business Administration, an assortment of ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Marketing's Time is Now ," visits the timing and effects of COVID19, including the challenges marketers face in reaching decisions regarding the most effective and efficient manner to market their brands. Indeed, marketing decisions are in a state of flux. Should brand...