Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Improves Digital Conversions " speaks to the resurgent value direct mail marketing is experiencing particularly when it comes to improving digital marketing response rates. Without getting mired in trend numbers, of which there are multiple 2018 reports cementing direc...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Improves Email Response Rates" revisits how email communication response rates improve by incorporating direct mail marketing tactics. Most marketers are steep in their knowledge and practice of each marketing strategy. However, the marketplace tends to diverge when vie...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Effectively Plan a Direct Mail Campaign " updates information from a recent post, "How to Plan a Direct Mail Campaign." Most marketing experts would agree that omnichannel and multichannel marketing campaign strategies are the most effective strategies that deliver increase...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Your 2019 Holiday Catalog Due Date " serves as a reminder for retailers who are preparing their push for the upcoming holiday season. In this post, we focus on the overall state of holiday retail spending trends, as well as the importance of mailing catalogs to customers and prosp...