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Direct Mail & the State of the Electorate

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail & the State of the Electorate ," details the morphing of a new electorate that is diverse, young, and the most engaged voting population, possibly in history.  With less than 30 days until election day, folks are being bombarded by all things digital, includin...
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Build Connections with Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Build Connections with Direct Mail ," showcases how brands can reach people at home with one of the most effective marketing tactics in use today.  With more of us working from home, including employees, customers, and prospects, there's never been a better time to send direc...
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Retargeting with Direct Mail & Digital

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...
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More Reasons Why Lettershop is Important

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " More Reasons Why Lettershop is Important ," revisits how critical it is to invest in lettershop solutions, which in turn enables your marketing strategies to be more cost-effective and efficient by delivering personalized content to your target market. When direct mail is personal...
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