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Final Push for 2020 Holiday Sales

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Final Push for 2020 Holiday Sales ," highlights the forecasts of holiday retail spending, the expected surge in e-Commerce shopping, and what we can expect under the auspices of record-setting COVID-19 spikes, all while state and local governments debate a second lockdown.  M...
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Why the Brand Connection Matters

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Brand Connection Matters ," takes a look at the significance of brand identity in the age of COVID-19.  Most marketers will attest to the fact that every brand's goal is to create a connection with its community that is authentic and emotional. That rationale is seen ...
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Retargeting with Direct Mail & Digital

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...
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Dove Direct Print and Marketing Blog, “Why Personalization Needs to Be Human”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Personalization Needs to Be Human ," speaks to the marketing automation trend that stakes its claim on the whole idea that automation technology makes communication personal. That may be the case, but is that personalization humane, or is it a cold bot attempting to replicate ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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