Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalization Is More Than a First Name ," refers to a recent NAPCO Research Study depicting the use of personalization in direct mail.  Throughout all marketing endeavors, it comes down to engagement rates, and most importantly, response rates.  In this report, you'll...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Final Push for 2020 Holiday Sales ," highlights the forecasts of holiday retail spending, the expected surge in e-Commerce shopping, and what we can expect under the auspices of record-setting COVID-19 spikes, all while state and local governments debate a second lockdown.  M...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Brand Connection Matters ," takes a look at the significance of brand identity in the age of COVID-19.  Most marketers will attest to the fact that every brand's goal is to create a connection with its community that is authentic and emotional. That rationale is seen ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...