Personalization - Dove Direct - Dove Direct Print and Marketing Blog

Dove Direct

Friday, 08 October 2021

Personalization Is More Than a First Name

Personalization Solutions Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalization Is More Than a First Name ," refers to a recent NAPCO Research Study depicting the use of personalization in direct mail. Throughout all marketing endeavors, it comes down to engagement rates, and most importantly, response rates. In this report, you'll...

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Highly Personalizied

2406 Hits

Dove Direct

Friday, 13 November 2020

Final Push for 2020 Holiday Sales

Personalization Print Direct Marketing Mail Content Marketing

dove-direct-blog-Final-Push-for-2020-Holiday-Sale

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Final Push for 2020 Holiday Sales ," highlights the forecasts of holiday retail spending, the expected surge in e-Commerce shopping, and what we can expect under the auspices of record-setting COVID-19 spikes, all while state and local governments debate a second lockdown. M...

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direct mail retail targeting

2518 Hits

Dove Direct

Tuesday, 13 October 2020

Why the Brand Connection Matters

Personalization Direct Marketing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Brand Connection Matters ," takes a look at the significance of brand identity in the age of COVID-19. Most marketers will attest to the fact that every brand's goal is to create a connection with its community that is authentic and emotional. That rationale is seen ...

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brand building strategy

2566 Hits

Dove Direct

Tuesday, 22 September 2020

Retargeting with Direct Mail & Digital

Personalization Direct Marketing Variable Digital Printing Mail Content Marketing

dove-direct-blog-retargeting-with-direct-mail-and-digital

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses. Retargeted direct mail is also commonly referred t...