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Using VDP For Better Insurance Marketing Results

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Using VDP For Better Insurance Marketing Results ," explores variable digital printing, aka variable data printing (VDP) mechanisms that increase response and engagement rates, thereby improving insurance marketing results.  VDP technology is primarily suitable for incorporat...
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Seven Ways Variable Data Printing Drives Business

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  Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Seven Ways Variable Data Printing Drives Business ," puts forth tactics for businesses concerned with improving response rates via personalization through the use of printed collateral. Variable Data Printing is an efficient solution that supports direct mail marketing and ...
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Variable Data Printing Explained

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Variable Data Printing Explained ," highlights various methodologies digital presses utilize to achieve what is known as Variable Data Printing or Variable Digital Printing, aka VDP for short. In today's world, when we speak of direct mail marketing, we refer to a process that eng...
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Understanding What's Behind Variable Data Printing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding What's Behind Variable Data Printing ," outlines the various methods used by commercial printers to achieve what is known as Variable Data Printing or Variable Digital Printing, aka VDP.  Among newly minted print buyers, it has come to our attention that both pr...
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