Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Works ," speaks to the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing (aka VDP).  In a nutshell, VDP is the technology behind digital printing personalization that provides ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understand How Variable Digital Printing Works ," outlines the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing. Our Quote of the Day : 

      "Personalization – it is not about first/last name....

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing is Making a Difference ," lists several reasons, many backed by data and research, that illustrate how and why variable digital printing is a marketing tool that increases ROI. Most importantly, one may think that any print collateral is a non-starter...