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Final Push for 2020 Holiday Sales

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Final Push for 2020 Holiday Sales ," highlights the forecasts of holiday retail spending, the expected surge in e-Commerce shopping, and what we can expect under the auspices of record-setting COVID-19 spikes, all while state and local governments debate a second lockdown.  M...
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Direct Mail Trends During COVID-19!

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Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " Direct Mail Trends During COVID-19 ," demonstrates how direct mail marketing is trending under the pandemic, and why brands should consider leveraging direct mail marketing in conjunction with their digital marketing strategies.  There has never been a better time to le...
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Capture Voter Attention with Political Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Capture Voter Attention with Political Mail ," serves as a reminder of direct mail marketing's power when used for political campaigns. Savvy brands and most marketers are well aware of the resurgent value of direct mail. It is available in reports, surveys, and a host of data min...
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Dove Direct Print and Marketing Blog, “Direct Mail Leads All Response Rates”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Leads All Response Rates " unleashes data from the 2018 DMA Response Rate Report that dispels the notion that direct mail response rates are non-competitive, and conversely erases the idea that direct mail should remain a marketing afterthought. Direct mail marketing h...
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