Personalization - Dove Direct - Dove Direct Print and Marketing Blog

Dove Direct

Tuesday, 22 June 2021

Why Video and Direct Mail Make the Difference

Print and Digital Personalization Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Video and Direct Mail Make the Difference ," discusses the changes in consumer behavior concerning which social media and video platforms consumers prefer to watch and consume, including the brief attention span that drives them to scroll for more as quickly as possible. ...

Tags:

video and direct mail

2451 Hits

Dove Direct

Wednesday, 13 January 2021

Mine and Manage Data for Brand Loyalty

Personalization Data Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...

Tags:

Data Mining and Personalization

2653 Hits

Dove Direct

Tuesday, 06 October 2020

Direct Mail Trends During COVID-19!

Content Marketing Covid 19 Trends Personalization Mail

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Trends During COVID-19 ," demonstrates how direct mail marketing is trending under the pandemic, and why brands should consider leveraging direct mail marketing in conjunction with their digital marketing strategies. There has never been a better time to le...

Tags:

direct mail personalization

2661 Hits

Dove Direct

Friday, 06 December 2019

Personalization: 2019s Marketing Trend of the Year

Content Marketing Personalization

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Personalization - 2019s Marketing Word-of-the-Year," articulates how personalized communications and messaging strategies have risen to the top of the marketing playbook based on an annual survey conducted by the Association of National Advertisers (ANA). The results of the survey ...