Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Video and Direct Mail Make the Difference ," discusses the changes in consumer behavior concerning which social media and video platforms consumers prefer to watch and consume, including the brief attention span that drives them to scroll for more as quickly as possible. ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...

Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " Direct Mail Trends During COVID-19 ," demonstrates how direct mail marketing is trending under the pandemic, and why brands should consider leveraging direct mail marketing in conjunction with their digital marketing strategies.  There has never been a better time to le...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Personalization - 2019s Marketing Word-of-the-Year," articulates how personalized communications and messaging strategies have risen to the top of the marketing playbook based on an annual survey conducted by the Association of National Advertisers (ANA). The results of the survey ...