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Personalization: 2019s Marketing Trend of the Year

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Personalization - 2019s Marketing Word-of-the-Year," articulates how personalized communications and messaging strategies have risen to the top of the marketing playbook based on an annual survey conducted by the Association of National Advertisers (ANA). The results of the survey ...
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Dove Direct Print and Marketing Blog, “Why Personalization Needs to Be Human”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Personalization Needs to Be Human ," speaks to the marketing automation trend that stakes its claim on the whole idea that automation technology makes communication personal. That may be the case, but is that personalization humane, or is it a cold bot attempting to replicate ...
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