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Mine and Manage Data for Brand Loyalty

dove-direct-blog-Mine-and-Manage-Data-for-Brand-Loyalty
Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...
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