Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Everything Starts With Data For Better ROI ," restates the importance of data collection and how critical data management has become over the last decade. We will explain various data trends that put a more nuanced lens on the process. To that end, successful marketing campaigns d...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Move over Content, Data is Now King ," serves as an update for all marketing teams looking to create viable, engaging, and alluring content with the power of data-driven methodologies. Sure, we all know that data has had its place at the decision-making process table, helping to f...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Data Management is Critical for B2B ," provides an update on managing data and why B2B organizations should be cognizant of the ramifications that arise due to a lackluster data collection and management system.  Big data is now indispensable for both B2B and B2C. Without...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...