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Move over Content, Data is Now King

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Move over Content, Data is Now King ," serves as an update for all marketing teams looking to create viable, engaging, and alluring content with the power of data-driven methodologies. Sure, we all know that data has had its place at the decision-making process table, helping to f...
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Why Data Management is Critical for B2B

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Data Management is Critical for B2B ," provides an update on managing data and why B2B organizations should be cognizant of the ramifications that arise due to a lackluster data collection and management system.  Big data is now indispensable for both B2B and B2C. Without...
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Mine and Manage Data for Brand Loyalty

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...
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Data Drives the Future of B2B Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Data Drives the Future of B2B Marketing ," focuses on the evolution of B2B marketing and why older B2B marketing strategies are generating subpar results. It should come as no surprise that traditional strategies and tactics are failing to capture the level of engagement and sales...
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