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Everything Starts With Data For Better ROI

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Everything Starts With Data For Better ROI ," restates the importance of data collection and how critical data management has become over the last decade. We will explain various data trends that put a more nuanced lens on the process. To that end, successful marketing campaigns d...
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Why Data Management is Critical for B2B

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Data Management is Critical for B2B ," provides an update on managing data and why B2B organizations should be cognizant of the ramifications that arise due to a lackluster data collection and management system.  Big data is now indispensable for both B2B and B2C. Without...
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Dove Direct Print and Marketing Blog, “Understanding the Voice of the Customer”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding the Voice of the Customer " highlights customer experience variables, and the value of data-driven customer analytics, which plays a significant role in "understanding the voice of the customer." SixSigma Institute states that the voice of the customer aka VoC, is "t...
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Dove Direct Print and Marketing Blog, “Data Driven Marketing Trumps Digital”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Data Driven Marketing Trumps Digital " unearths marketing forecasts for 2019. Without question, there's a bevy of 2019 marketing forecasts, and while all marketing things digital tend to take center stage, the new boss in town is data driven marketing. Marketers and customers shar...
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