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Dove Direct Print and Marketing Blog, “Understanding the Voice of the Customer”

dove-direct-blog-Understanding-the-Voice-of-the-Customer
Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding the Voice of the Customer " highlights customer experience variables, and the value of data-driven customer analytics, which plays a significant role in "understanding the voice of the customer." SixSigma Institute states that the voice of the customer aka VoC, is "t...
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