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Dove Direct Print & Marketing Blog - “Merging Digital and Print Content Marketing in 2019”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Merging Digital and Print Content Marketing in 2019 " takes a deep dive into understanding the value of merging digital strategies with print collateral in 2019. For one, even within the digital landscape, marketers have become more intent on leveraging the various social media pl...
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Dove Direct Print & Marketing Blog - “How to Plan and Execute a Direct Mail Marketing Campaign”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Plan and Execute a Direct Mail Marketing Campaign " examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items ...
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Dove Direct Print & Marketing Blog - “Essentials For Creating Effective B2B CX”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Essentials For Creating Effective B2B CX " speaks to the customer experience (CX), and how CX is evolving as a critical element that supports expansion and relevance for B2B brands. Typically, B2B marketers tend to insist that B2B marketing falls into a unique category based on de...
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