Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Eliminating Print Is a Dangerous Proposition " is a short but potent read regarding two influential brands that removed print from their marketing strategy and the disastrous earning results that followed. For the record, there are plenty of reports, surveys, and analyses poin...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalized Transpromo Converts Captive Targets " serves as a reminder regarding the value and cost-effectiveness of transpromotional marketing. Before we go further, we're in the thick of summer, so we promise to make this a quick read. We understand that some, if not many, are ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Automated Direct Mail Changes the Game ," provides data analysis that champions why brands need to implement direct mail strategies into the marketing mix. Today's direct mail techniques are more robust than most realize. In fact, through Variable Data Printing (VDP) technology, t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Retailers Should Add Print for Holiday Marketing ," revisits how effective print marketing has become as a marketing companion for digital advertising initiatives. Digital advertising is on full blast sweeping across all industry sectors at a nano-second speed. Big data speaks...