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Dove Direct Print and Marketing Blog, “Why Eliminating Print Is a Dangerous Proposition”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Eliminating Print Is a Dangerous Proposition " is a short but potent read regarding two influential brands that removed print from their marketing strategy and the disastrous earning results that followed. For the record, there are plenty of reports, surveys, and analyses poin...
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Dove Direct Print and Marketing Blog, “Personalized Transpromo Converts Captive Targets"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalized Transpromo Converts Captive Targets " serves as a reminder regarding the value and cost-effectiveness of transpromotional marketing. Before we go further, we're in the thick of summer, so we promise to make this a quick read. We understand that some, if not many, are ...
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Dove Direct Print and Marketing Blog - "Automated Direct Mail Changes the Game"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Automated Direct Mail Changes the Game ," provides data analysis that champions why brands need to implement direct mail strategies into the marketing mix. Today's direct mail techniques are more robust than most realize. In fact, through Variable Data Printing (VDP) technology, t...
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Dove Direct Print and Marketing Blog - "Why Retailers Should Add Print for Holiday Marketing"

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Retailers Should Add Print for Holiday Marketing ," revisits how effective print marketing has become as a marketing companion for digital advertising initiatives. Digital advertising is on full blast sweeping across all industry sectors at a nano-second speed. Big data speaks...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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