Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Improves Email Response Rates" revisits how email communication response rates improve by incorporating direct mail marketing tactics. Most marketers are steep in their knowledge and practice of each marketing strategy. However, the marketplace tends to diverge when vie...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Trends You Need to Know " lists a variety of marketing trends that began in 2016 and continue to this day. It's challenging to keep track of emerging and changing trends that impact an industry, human behavior, and societal implications. Gone are the days of relying on g...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Paper Invoices Are More Secure " takes a look at the perception between paper versus electronic invoicing models in a world where digital breaches of personal information have become the norm. It's true that e-billing is growing due to its overall lower cost, as businesses look to...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Best Practices for Print and Digital Integration ," highlights the best tactics to couple print and digital marketing. As we approach 3Q2019, most people are experiencing a barrage of digital advertisements hitting cell phones, emails, and tablets. If the user searches and receive...