Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding the Voice of the Customer " highlights customer experience variables, and the value of data-driven customer analytics, which plays a significant role in "understanding the voice of the customer." SixSigma Institute states that the voice of the customer aka VoC, is "t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why Digital Marketing Needs Print" confirms an emerging reality made clear in recent years with a bevy of reports that state online purchasing numbers increase with the use of direct mail. In the event you may be under the assumption that 'print is a dead horse,' you may want to re...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Are Prosumers Relevant for B2B Marketing? " examines the effect prosumers are having on B2B brands, as well as, how prosumers are shaping the general marketplace. The term 'prosumers' is not exactly new. The futurologist, Alvin Toffler introduced the term prosumer in his book, "Th...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Personalization Is Evolving" takes a look at how personalization marketing efforts are morphing into a brand mission statement, and further, how to approach integrating that personalization mission statement into real results. Most marketing experts are aware of creating marketing ...