Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Personalization Needs to Be Human ," speaks to the marketing automation trend that stakes its claim on the whole idea that automation technology makes communication personal. That may be the case, but is that personalization humane, or is it a cold bot attempting to replicate ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why B2B Should Use Trade Publications ," takes a look at the benefits of physical trade publications as it relates to the B2B sector. We all know that digital marketing is growing at a phenomenal pace. However, as more companies use digital platforms to promote and publish content...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Top 2019 B2B Marketing Trends " unleashes marketing directives and strategies for 2019 that B2B marketers have ranked highest in priority for the upcoming year. What is interesting about this set of marketing strategies is the convergence of B2C marketing tactics making their way ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Improves Digital Conversions " speaks to the resurgent value direct mail marketing is experiencing particularly when it comes to improving digital marketing response rates. Without getting mired in trend numbers, of which there are multiple 2018 reports cementing direc...