Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Personalization - 2019s Marketing Word-of-the-Year," articulates how personalized communications and messaging strategies have risen to the top of the marketing playbook based on an annual survey conducted by the Association of National Advertisers (ANA). The results of the survey ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Sales Precepts Based on Value ," focuses on increasing sales results based on value-driven ideologies. Prospects and customers are under attack.  These messaging attacks come in the form of emails, social media posts, and other digital offerings that make decisions challengin...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Customer Lifecycle Marketing: The New Imperative ," uncovers the next phase in marketing, whereby it is a requirement to have an "always-on" contact strategy in place for the entire customer lifecycle. Staying in front of prospects and customers is paramount to achieving long term...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Sell Value Not Pric e ," examines the art of selling value over and above price. In today's competitive world, price is the leading common denominator that most industries believe is the focal point of all sales. And more so than not, that price ideology rings true for most...